### ASUS Reassures Market: RTX 5060Ti and 5070Ti Not Discontinued Amid Confusion Recent rumors regarding the discontinuation of NVIDIA's GeForce RTX 5060Ti and 5070Ti graphics cards have sparked significant concern among consumers and industry stakeholders. ASUS, a key partner of NVIDIA, publicly addressed these rumors on January 16, 2026, clarifying that both models have not been designated as end-of-life (EOL) and will continue to be available for purchase. This statement comes in the wake of conflicting reports and speculation surrounding the availability of these GPUs, particularly in light of ongoing memory shortages affecting the market. ### Breakdown of the Situation: Clarifications and Responses 1. **Initial Confusion**: Reports emerged suggesting that ASUS had ceased production of the RTX 5060Ti and 5070Ti due to memory supply issues, leading to widespread speculation about their EOL status [https://www.tomshardware.com/pc-components/gpus/asus-denies-rtx-5070-ti-and-rtx-5060-ti-discontinuation-after-conflicting-end-of-life-claims-says-it-has-no-plans-to-stop-selling-these-models-but-confirms-memory-supply-has-impacted-production-and-restocking]. 2. **ASUS's Official Statement**: In response to the rumors, ASUS issued a public statement confirming that both graphics cards are still in production and have not been discontinued. They attributed the confusion to miscommunications with PR representatives [https://www.pcgamer.com/hardware/graphics-cards/asus-and-msi-have-now-both-clarified-the-rtx-5070-ti-hasnt-received-an-end-of-life-status]. 3. **Industry Reactions**: Other manufacturers, including MSI, echoed ASUS's sentiments, stating they have no plans to discontinue these models either [https://www.engadget.com/computing/accessories/asus-changes-mind-will-continue-selling-the-rtx-5070-ti-after-all-130934271.html]. 4. **Memory Supply Issues**: Despite the clarifications, ASUS acknowledged that memory shortages have impacted production and restocking efforts, which may affect availability in the short term [https://www.tomsguide.com/computing/gpus/ramageddon-strikes-again-nvidia-reportedly-set-to-discontinue-the-rtx-5070-ti-gpu]. ### Supporting Evidence: Market Dynamics and Statements - **Public Statements**: ASUS's official communications have consistently denied the discontinuation claims, emphasizing their commitment to continue supporting the RTX 5060Ti and 5070Ti models [https://press.asus.com/news/statements/asus-rtx-5070ti-5060ti-statement]. - **Market Context**: The GPU market is currently facing significant challenges due to memory shortages, which have led to production halts for various models. This context has contributed to the confusion surrounding the status of the RTX 5060Ti and 5070Ti [https://www.theverge.com/news/863297/asus-pr-mess-rtx-5070-ti-end-of-life-statements-memory-shortages]. ### Conclusion: Clarity Amidst Confusion In summary, **ASUS has confirmed that the RTX 5060Ti and 5070Ti are not discontinued**, despite earlier reports suggesting otherwise. The company has attributed the confusion to miscommunication and has reassured consumers that both models will remain available. However, **ongoing memory shortages may impact their production and availability**, necessitating close monitoring of the market situation. 1. **ASUS's Clarification**: Both GPUs are still in production and not EOL. 2. **Industry Support**: Other manufacturers have backed ASUS's claims. 3. **Memory Shortages**: These continue to affect the overall GPU market, complicating availability. For further details, refer to the official statements and news articles linked throughout this summary.