### Sass & Bide: A Fashion Icon's Closure and Future Reinvention Sass & Bide, a beloved Australian fashion brand, has announced the closure of all its physical and online stores within weeks. This decision comes after 27 years of operation and is part of a broader strategy for the brand's reinvention. The Myer-owned label reassured fans that this is not a permanent goodbye but rather a temporary pause as they work on a relaunch later in the year. The announcement was made via social media, emphasizing a commitment to future endeavors in the fashion industry [https://newsfeel.com/cult-fashion-brand-sass-bide-to-close-all-stores-and-online-sales-amid-a-reinvention]. ### Breakdown of the Closure Announcement 1. **Closure Details** - Sass & Bide will shut down all standalone boutiques and online sales imminently [https://www.7hofm.com.au/trending/stories/iconic-aussie-fashion-brand-suddenly-closes-after-27-years]. - The brand has been a staple in Australian fashion for nearly three decades, known for its unique designs and cultural impact [https://www.afr.com/companies/retail/sass-and-bide-to-close-as-myer-works-on-a-major-relaunch-20260115-p5nu7x]. 2. **Reason for Closure** - The closure is part of a strategic move by Myer to reimagine the Sass & Bide brand, indicating a shift in business strategy rather than a complete dissolution of the label [https://www.9news.com.au/national/myer-brand-sass-and-bide-to-close-down-within-weeks/ac80f6c9-055a-4ad7-b9a8-affef2811e31]. - The brand's social media communication suggests a focus on "reinvention in progress," hinting at potential future offerings [https://au.lifestyle.yahoo.com/sass--bide-announces-shock-nationwide-closure-after-27-years-but-promises-future-reinvention-205232202.html]. 3. **Community Reaction** - The announcement has generated surprise and concern among fans and industry observers, reflecting the brand's significant place in the Australian fashion landscape [https://7news.com.au/news/high-profile-australian-brand-sass-bide-announces-closure-amid-brand-re-imagining-c-21323449]. - The phrase "see you soon" used in their communications has sparked speculation about what the future holds for Sass & Bide [https://mingooland.com/2026/01/cult-australian-designer-clothing-brand-to-close-down-within-weeks]. ### Evidence Supporting the Closure and Future Plans - **Timeline of Events** - **January 14, 2026**: Myer announces the closure of Sass & Bide stores as part of a relaunch strategy [https://www.afr.com/companies/retail/sass-and-bide-to-close-as-myer-works-on-a-major-relaunch-20260115-p5nu7x]. - **January 15, 2026**: Official confirmation of the closure is made through social media, emphasizing a future reinvention [https://au.lifestyle.yahoo.com/sass--bide-announces-shock-nationwide-closure-after-27-years-but-promises-future-reinvention-205232202.html]. - **January 16, 2026**: Multiple news outlets report on the closure, highlighting the brand's legacy and the community's reaction [https://www.9news.com.au/national/myer-brand-sass-and-bide-to-close-down-within-weeks/ac80f6c9-055a-4ad7-b9a8-affef2811e31, https://newsfeel.com/cult-fashion-brand-sass-bide-to-close-all-stores-and-online-sales-amid-a-reinvention]. ### Conclusion: A New Chapter for Sass & Bide In summary, **Sass & Bide's closure marks a significant moment in Australian fashion**, but it is framed as a strategic pause rather than an end. The brand's commitment to reinvention suggests that fans may see a revitalized Sass & Bide in the near future. 1. **Closure Announcement**: All stores and online sales will cease imminently. 2. **Strategic Reinvention**: Myer aims to relaunch the brand later in the year. 3. **Community Impact**: The announcement has elicited a strong emotional response from fans and industry observers. As the brand transitions, it remains to be seen how this reinvention will unfold and what new offerings will emerge from this iconic label [https://www.7hofm.com.au/trending/stories/iconic-aussie-fashion-brand-suddenly-closes-after-27-years].