### Bajaj Chetak C25: A New Era in Affordable Electric Mobility Bajaj Auto has officially launched the Chetak C25, marking a significant step in the electric scooter market by introducing the most affordable variant of the Chetak lineup. Priced at ₹91,399, the C25 is designed to cater to budget-conscious consumers while maintaining the brand's legacy of quality and performance. This new model features a compact 2.5 kWh battery, offering a range of up to 113 km on a single charge, making it ideal for urban commuting. The launch is part of Bajaj's strategy to enhance its presence in the electric vehicle (EV) sector, especially as competition intensifies with brands like TVS, Ola, and Ather [https://www.livemint.com/auto-news/what-sets-bajaj-chetak-c25-apart-as-most-affordable-chetak-electric-scooter-yet-11768445302317.html, https://www.hindustantimes.com/car-bike/chetak-c25-user-guide-we-answer-your-top-5-questions-on-the-new-escooter-101768459438317.html]. ### Structure of the Chetak C25 Launch Overview 1. **Product Features and Specifications** - The Chetak C25 is equipped with a 2.5 kWh battery. - It offers a top speed of 55 km/h and can achieve 80% charge in approximately 2.25 hours. - The scooter includes features like hill-hold assist, disc brakes, and 25 liters of under-seat storage [https://www.adgully.com/post/11207/ride-easy-vibe-easy-the-new-chetak-c25-brings-calm-to-everyday-electric-rides, https://www.auto.hindustantimes.com/auto/electric-vehicles/bajaj-chetak-c25-launched-in-india-prices-start-at-91399/amp-41768391446973.html]. 2. **Market Positioning and Strategy** - The C25 is positioned as an entry-level urban commuter, targeting mass-market buyers. - Bajaj aims to deepen its domestic footprint while also eyeing international markets for expansion [https://www.cnbctv18.com/auto/bajaj-auto-launches-chetak-c25-as-it-steps-up-ambition-to-lead-e-scooter-market-19821321.htm, https://www.devdiscourse.com/article/business/3769720-bajaj-accelerates-the-rise-of-chetak-electric-scooter-in-global-ev-markets]. 3. **Competitive Landscape** - The launch of the C25 is a strategic move to compete with other electric scooters in India, particularly those from Ola and Ather. - Bajaj's focus on affordability and practicality aims to attract a broader audience, especially first-time electric vehicle buyers [https://www.autoguideindia.com/auto-makers/new-launches/bajaj-chetak-c25-electric-scooter-launch-india, https://www.fortuneindia.com/auto/bajaj-auto-rolls-out-chetak-c25-at-91399-to-deepen-push-in-urban-electric-scooter-market/129469]. ### Supporting Evidence and Data - **Pricing and Range**: The Chetak C25 is priced at ₹91,399 and offers a range of 113 km, making it one of the most affordable options in the electric scooter market [https://www.republicworld.com/automobile/bajaj-chetak-c2501-launched-in-india-price-features-and-more, https://www.latestly.com/auto/bajaj-chetak-c25-electric-scooter-debuts-at-inr-91399-delivers-113-km-range-on-a-single-charge-7275630.html]. - **Battery and Performance**: The scooter's 2.5 kWh battery allows for a top speed of 55 km/h and quick charging capabilities, enhancing its appeal for urban commuters [https://www.thetechoutlook.com/current-affairs/auto/new-bajaj-chetak-c25-launched-officially-in-india-check-out-the-details, https://www.zigwheels.com/news-features/launch-story/breaking-bajaj-chetak-c25-launched-cheaper-smarter-still-very-chetak/57545]. ### Conclusion: A Strategic Move for Bajaj in the EV Market In summary, the launch of the Bajaj Chetak C25 represents a strategic initiative to capture a larger share of the electric scooter market. The key findings are as follows: 1. **Affordability**: At ₹91,399, the C25 is positioned as the most affordable Chetak model, appealing to budget-conscious consumers. 2. **Performance**: With a range of 113 km and a top speed of 55 km/h, it meets the needs of urban commuters effectively. 3. **Market Strategy**: Bajaj aims to strengthen its domestic presence while preparing for international expansion, positioning the C25 as a competitive option against rivals in the EV space. This comprehensive approach not only enhances Bajaj's product lineup but also reinforces its commitment to sustainable urban mobility solutions [https://www.devdiscourse.com/article/business/3769652-bajaj-accelerates-the-rise-of-chetak-electric-scooter-in-global-ev-markets, https://www.timesnownews.com/auto/bike-news/bajaj-is-all-set-to-launch-new-chetak-ev-variant-tomorrow-here-is-what-to-expect-article-153439348].