### FIFA Partners with Stats Perform to Enhance Betting Data and Streaming Ahead of World Cup FIFA has made a significant move by appointing Stats Perform, a leading sports AI firm, as its first official distributor of betting data and live-streaming rights. This partnership is set to cover all matches during the 2026 World Cup and extends to other FIFA events, including the 2027 Women's World Cup and various youth competitions. This collaboration marks a deepening of FIFA's ties with the betting industry, allowing for enhanced engagement and monetization opportunities through official betting data and live streams [https://sports.yahoo.com/articles/soccer-fifa-taps-stats-perform-032531316.html][https://www.straitstimes.com/sport/football/fifa-taps-stats-perform-for-betting-data-live-streaming-rights-ahead-of-world-cup]. ### Overview of the Partnership Structure and Implications 1. **Partnership Details**: - Stats Perform will serve as FIFA's exclusive distributor for betting data and live-streaming rights. - The agreement spans four years, running until 2029, covering multiple FIFA competitions [https://www.devdiscourse.com/article/sports-games/3767427-fifa-partners-with-stats-perform-for-exclusive-betting-data-rights]. 2. **Scope of Coverage**: - The deal includes live streams for all matches at the 2026 Men's World Cup and other FIFA events such as the Women's World Cup and youth tournaments [https://www.freemalaysiatoday.com/category/business/2026/01/13/fifa-taps-stats-perform-for-betting-data-live-streaming-rights]. 3. **Commercial Strategy**: - This partnership is part of FIFA's broader strategy to monetize its content and engage with the betting industry, which has seen significant growth in recent years [https://apnews.com/article/fifa-world-cup-betting-industry-stats-perform-596cbf8c013a04430d7d883c6d86bc92]. ### Supporting Evidence and Data - **Financial Implications**: - The partnership is expected to generate substantial revenue through betting data distribution and live-streaming rights, enhancing FIFA's financial position [https://www.insideworldfootball.com/2026/01/13/fifa-partners-stats-perform-exclusive-betting-data-rights]. - **Market Trends**: - The betting industry has been increasingly integrated into sports, with FIFA's move reflecting a growing trend among sports organizations to capitalize on this lucrative market [https://www.gamingintelligence.com/marketing/224782-stats-perform-nets-landmark-fifa-betting-data-and-streaming-rights-deal]. ### Conclusion: Strategic Move for FIFA and Stats Perform In summary, FIFA's partnership with Stats Perform represents a strategic initiative to enhance its engagement with the betting industry while providing fans with access to live-streaming content. The key points are: 1. **Official Partnership**: Stats Perform is now FIFA's first official betting data and streaming rights distributor. 2. **Comprehensive Coverage**: The deal encompasses all matches in the 2026 World Cup and other FIFA events until 2029. 3. **Revenue Generation**: This collaboration is expected to significantly boost FIFA's revenue through the monetization of betting data and live streams. This partnership not only strengthens FIFA's commercial ties but also positions it to leverage the growing intersection of sports and betting, ensuring a more engaging experience for fans and stakeholders alike [https://techdigest.ng/fifa-taps-sports-ai-firm-as-official-betting-data-and-streaming-partner][https://www.sportcal.com/news/fifa-entrusts-stats-perform-with-betting-data-and-streaming-rights].