### HP Unveils HyperX OMEN MAX 16: A New Era in Gaming Laptops At CES 2026, HP has made a significant announcement by introducing the HyperX OMEN MAX 16 gaming laptop, which boasts a powerful 300W Total Platform Power and a redesigned cooling system. This laptop is positioned as the world's most powerful 16-inch gaming laptop, featuring a 2.5K OLED display with a refresh rate of up to 240Hz. The launch marks a pivotal moment as HP merges its gaming brands, HyperX and OMEN, under a single umbrella to enhance the gaming experience for users [https://www.lowyat.net/2026/377935/hp-reveals-hyperx-omen-max-16-with-up-to-300w-total-platform-power][https://www.ubergizmo.com/2026/01/hp-omen-max-16-gaming-laptop-built-for-sustained-performance]. ### Structure of the Announcement 1. **Product Launch**: Introduction of the HyperX OMEN MAX 16 gaming laptop. 2. **Technical Specifications**: Details on the laptop's power, cooling system, and display features. 3. **Brand Merger**: Explanation of the unification of HyperX and OMEN brands. 4. **Market Positioning**: HP's strategy to redefine its gaming portfolio and target competitive gamers. ### Supporting Evidence and Data - **Power and Performance**: The HyperX OMEN MAX 16 is engineered to deliver up to **300W** of sustained total platform power, supported by a **460W gallium nitride power adapter** [https://www.ubergizmo.com/2026/01/hp-omen-max-16-gaming-laptop-built-for-sustained-performance]. - **Display Features**: The laptop features a **2.5K OLED panel** with a refresh rate of up to **240Hz**, enhancing the gaming experience with vibrant visuals [https://www.yugatech.com/news/hp-hyperx-omen-max-16-announced]. - **Brand Strategy**: HP's decision to merge HyperX and OMEN aims to create a "holistic, end-to-end gaming experience," streamlining its product offerings [https://www.gamesmarket.global/hp-fuses-gaming-brands-hyperx-and-omen]. ### Conclusion: A Strategic Move for HP's Gaming Future In summary, HP's unveiling of the HyperX OMEN MAX 16 at CES 2026 represents a strategic shift in its gaming hardware branding and product offerings. The key points are: 1. **Introduction of a Powerful Gaming Laptop**: The HyperX OMEN MAX 16 is positioned as a leader in the gaming laptop market with its high power and advanced cooling system. 2. **Unified Brand Identity**: The merger of HyperX and OMEN under a single brand aims to enhance product coherence and market appeal. 3. **Focus on Competitive Gaming**: HP's new strategy targets serious gamers, emphasizing sustained performance and immersive experiences. This comprehensive approach not only showcases HP's commitment to innovation but also sets a new benchmark in the gaming industry [https://www.digitaltrends.com/computing/hps-first-hyperx-omen-gaming-laptop-packs-an-rtx-5090-mobile-gpu][https://www.digitalreviews.net/news/pressers/hp-merges-omen-hyperx-ces-2026-announcement].