### Major Insider Purchases Signal Confidence in Under Armour's Future In a series of significant transactions, V Prem Et Al Watsa, a major shareholder of Under Armour, Inc. (NYSE:UA and NYSE:UAA), has made substantial investments in the company's stock. Over a short period, Watsa acquired millions of shares, indicating a strong belief in the company's potential for growth. The transactions occurred between December 22 and December 29, 2025, with total investments exceeding $70 million. This insider buying activity has led to a noticeable increase in Under Armour's stock price, reflecting market optimism. ### Breakdown of Recent Insider Transactions 1. **Transaction Overview** - On December 22, Watsa purchased **7,739,154 shares** at an average price of **$4.48**, totaling **$34,671,409.92** [https://transcriptdaily.com/2026/01/01/insider-buying-under-armour-nyseua-major-shareholder-buys-34671409-92-in-stock.html]. - On December 23, he acquired **2,745,253 shares** at **$4.51**, amounting to **$12,381,091.03** [https://transcriptdaily.com/2026/01/01/insider-buying-under-armour-nyseua-major-shareholder-purchases-12381091-03-in-stock.html]. - On December 24, he bought **1,313,881 shares** at **$4.55**, totaling **$5,978,158.55** [https://zolmax.com/investing/under-armour-nyseua-major-shareholder-purchases-5978158-55-in-stock/11721208.html]. - On December 26, he purchased **1,385,850 shares** at **$4.58**, for **$6,347,193.00** [https://www.themarketsdaily.com/2026/01/01/under-armour-nyseua-major-shareholder-purchases-5978158-55-in-stock.html]. - On December 29, he acquired **2,497,826 shares** at **$4.66**, totaling **$11,639,869.16** [https://www.tickerreport.com/banking-finance/13306074/under-armour-nyseuaa-major-shareholder-acquires-2497826-shares-of-stock.html]. 2. **Market Reaction** - Following these transactions, Under Armour's stock price experienced a notable increase, gapping up from **$4.54** to **$4.74** before closing at **$4.8550** on December 31, 2025, with a trading volume of **3,827,507 shares** [https://www.defenseworld.net/2025/12/31/under-armour-nyseua-shares-gap-up-following-insider-buying-activity.html]. ### Supporting Data on Insider Purchases - **Total Shares Acquired**: 15,671,164 shares - **Total Investment**: Approximately **$71,000,000** - **Average Purchase Price**: Ranges from **$4.48 to $4.66** per share | Date | Shares Acquired | Average Price | Total Value | |------------|------------------|---------------|----------------------| | Dec 22 | 7,739,154 | $4.48 | $34,671,409.92 | | Dec 23 | 2,745,253 | $4.51 | $12,381,091.03 | | Dec 24 | 1,313,881 | $4.55 | $5,978,158.55 | | Dec 26 | 1,385,850 | $4.58 | $6,347,193.00 | | Dec 29 | 2,497,826 | $4.66 | $11,639,869.16 | ### Conclusion: A Strong Vote of Confidence The recent insider buying by V Prem Et Al Watsa reflects a **strong vote of confidence** in Under Armour's future prospects. The substantial investments made over a short period suggest that Watsa believes the company's stock is undervalued and poised for growth. This activity has not only influenced the stock price positively but also signals to the market that significant stakeholders are optimistic about the company's trajectory. 1. **Insider Confidence**: Major shareholder purchases indicate strong belief in the company's future. 2. **Market Response**: Stock price increases following insider transactions suggest positive market sentiment. 3. **Investment Scale**: Over **$70 million** invested in a week highlights significant confidence in Under Armour's potential. The combination of these factors paints a promising picture for Under Armour as it moves into the new year [https://www.defenseworld.net/2025/12/30/under-armour-nyseua-major-shareholder-v-prem-et-al-watsa-acquires-7739154-shares.html].