### Ram's Dakota Returns: A New Chapter for the Iconic Ute - Ram has officially confirmed the return of the Dakota name for its upcoming midsize pickup truck, set to launch in 2027. This announcement comes as part of a strategic move to reintroduce a classic nameplate that resonates with truck enthusiasts. The Dakota will be positioned to compete with established models like the Toyota Tacoma, featuring a body-on-frame platform and potentially an Extended Range Electric Vehicle (EREV) powertrain. Notably, this new Dakota should not be confused with a model recently launched in Latin America, as it will cater specifically to the North American market [https://www.carexpert.com.au/car-news/ram-confirms-it-will-have-two-different-utes-named-dakota][https://motorillustrated.com/ram-confirms-dakota-name-for-upcoming-midsize-pickup-hints-at-future-suv/171392]. ### Structure of the Announcement and Future Plans 1. **Confirmation of the Dakota Name**: Ram CEO Tim Kuniskis has confirmed that the new midsize truck will indeed carry the Dakota name, emphasizing its heritage and significance within the brand [https://www.caranddriver.com/news/a69810413/ram-dakota-mid-size-truck-name-confirmed]. 2. **Production Timeline**: The Dakota is expected to enter production in 2027, with a starting price projected around $40,000 [https://www.caranddriver.com/news/a69810413/ram-dakota-mid-size-truck-name-confirmed][https://autos.yahoo.com/new-vehicles-and-reviews/articles/rams-mid-size-truck-revives-214739122.html]. 3. **Market Positioning**: The Dakota will be designed to compete directly with other midsize trucks, particularly the Toyota Tacoma, indicating a strategic focus on this segment of the market [https://carbuzz.com/ram-midsize-truck-2028-dakota]. 4. **Future SUV Plans**: Alongside the Dakota, Ram has hinted at plans for a three-row SUV, suggesting a broader expansion of its vehicle lineup [https://motorillustrated.com/ram-confirms-dakota-name-for-upcoming-midsize-pickup-hints-at-future-suv/171392]. ### Supporting Evidence and Data - **Key Features**: - **Name**: Dakota - **Production Start**: 2027 - **Starting Price**: Approximately $40,000 - **Market Competitors**: Toyota Tacoma - **Potential Powertrain**: EREV options being considered - **Statements from Leadership**: Tim Kuniskis has publicly stated the importance of the Dakota name, reinforcing its legacy within the Ram brand [https://autos.yahoo.com/new-vehicles-and-reviews/articles/ram-ceo-confirms-brands-future-201800658.html]. ### Conclusion: A Strategic Move for Ram 1. **Reintroduction of Dakota**: The return of the Dakota name signifies Ram's commitment to tapping into nostalgic sentiments while addressing current market demands. 2. **Production and Pricing**: With production slated for 2027 and a competitive price point, Ram aims to attract a diverse customer base looking for reliable midsize trucks. 3. **Future Expansion**: The potential introduction of a three-row SUV indicates Ram's strategy to diversify its offerings and strengthen its position in the automotive market. 4. **Market Competition**: By positioning the Dakota against established competitors like the Toyota Tacoma, Ram is strategically aligning itself to capture a significant share of the midsize truck market [https://tfltruck.com/2025/12/ram-dakota-name-confirmed-news][https://www.theautoexec.com/north-america/carbuzz/2025/12/19/rams-new-midsize-truck-for-america-is-the-dakota].