### Major Rebranding for Harry and Meghan: Archewell Philanthropies Emerges - In a significant move, Prince Harry and Meghan Markle have rebranded their charity, previously known as the Archewell Foundation, to Archewell Philanthropies. This change coincides with the fifth anniversary of the charity's establishment, which was founded following their departure from royal duties. The couple aims to reflect a broader mission and engage their family, including their children, in philanthropic efforts [https://www.independent.ie/world-news/charity-rebrand-for-harry-and-meghan-as-they-release-new-family-photo/a1384810140.html][https://www.geo.tv/latest/640575-prince-harry-meghan-markle-pull-off-a-major-u-turn]. ### Breakdown of the Rebranding Announcement 1. **Name Change**: The Archewell Foundation is now Archewell Philanthropies, marking a strategic shift in their charitable approach [https://www.geo.tv/latest/640363-prince-harry-meghan-markle-recruit-archie-lili-as-they-announce-expansion]. 2. **Family Involvement**: The rebranding includes a focus on their children, Prince Archie and Princess Lilibet, indicating a desire to build a family legacy in philanthropy [https://www.geo.tv/latest/640363-prince-harry-meghan-markle-recruit-archie-lili-as-they-announce-expansion]. 3. **Strategic Shift**: This change reflects a broader strategy five years post their exit from royal duties, aiming to redefine their public image and charitable impact [https://www.geo.tv/latest/640575-prince-harry-meghan-markle-pull-off-a-major-u-turn]. 4. **Public Statement**: The couple made a rare joint statement to announce the name change, emphasizing its significance as they prepare for the next chapter of their philanthropic journey [https://www.dailystar.co.uk/news/latest-news/prince-harry-meghan-end-year-36435157]. ### Supporting Evidence of the Rebranding - **Anniversary Significance**: The rebranding aligns with the fifth anniversary of the Archewell Foundation, highlighting a milestone in their charitable journey [https://www.manchestereveningnews.co.uk/news/world-news/prince-harry-meghan-markle-reveal-33090368]. - **Public Engagement**: The announcement was accompanied by a new family photo and a Christmas card, showcasing their commitment to engaging with the public and their supporters [https://mahalsa.co.uk/meghan-markle-and-prince-harry-release-their-new-christmas-card-within-minutes-of-announcing-name-change]. - **Media Coverage**: The rebranding has garnered significant media attention, indicating public interest in the couple's philanthropic endeavors and their evolving narrative post-royalty [https://www.express.co.uk/news/royal/2148343/prince-harry-meghan-markle-archewell]. ### Conclusion: A New Chapter for Archewell Philanthropies - **Strategic Rebranding**: The transition from Archewell Foundation to Archewell Philanthropies marks a pivotal moment for Prince Harry and Meghan Markle, reflecting their evolving philanthropic vision. - **Family Legacy**: By involving their children in this new chapter, they aim to create a lasting family legacy in charitable work. - **Public Engagement**: The couple's approach to rebranding emphasizes transparency and connection with their audience, as they seek to redefine their impact in the philanthropic landscape. 1. The name change signifies a strategic shift in their charitable focus. 2. Family involvement is a key aspect of their new direction. 3. The announcement has been well-received, indicating strong public interest. 4. This rebranding aligns with their five-year anniversary, marking a significant milestone in their journey [https://www.usatoday.com/story/entertainment/celebrities/2025/12/19/prince-harry-duchess-meghan-archewell-foundation-new-name/87842694007].