### Visa's Strategic Leap into Stablecoin Consulting: A New Era for Digital Payments Visa has officially launched its Stablecoins Advisory Practice, marking a significant step towards the integration of stablecoins into mainstream financial services. This initiative comes in response to the growing demand for digital currency solutions, as evidenced by Visa's reported settlement volume of **$3.5 billion** in stablecoin transactions. The advisory service aims to assist banks, fintechs, and businesses in navigating the complexities of stablecoin strategy and implementation, thereby positioning Visa as a pivotal player in the evolving landscape of digital payments [https://cryptorank.io/news/feed/4de1e-visa-adds-stablecoin-consulting-for-banks-after-settlement-volume-hits-3-5-billion]. ### Structure of Visa's Advisory Practice 1. **Purpose and Scope**: - The advisory practice is designed to guide financial institutions in assessing the benefits, risks, and regulatory considerations associated with stablecoins [https://bitcoinethereumnews.com/crypto/visa-launches-stablecoin-advisory-to-guide-banks-on-crypto]. 2. **Target Audience**: - Visa's services are aimed at banks, fintech companies, merchants, and businesses of all sizes, helping them to innovate and grow with stablecoin technology [https://fintechnews.sg/123658/digitalassets/visa-stablecoin-advisory]. 3. **Services Offered**: - The advisory unit will provide market trend analysis, product design support, go-to-market planning, and training programs to facilitate the understanding and implementation of stablecoin solutions [https://londoninsider.co.uk/visa-launches-stablecoins-advisory-practice-amid-surging-usdt-usdc-volumes]. ### Supporting Evidence and Data - **Settlement Volume**: Visa's stablecoin settlement volume has reached **$3.5 billion**, indicating a robust demand for stablecoin transactions [https://bitcoinethereumnews.com/tech/visa-rolls-out-stablecoins-advisory-practice-amid-3-5b-settlement-momentum]. - **Global Reach**: The advisory practice builds on Visa's existing involvement in over **130 stablecoin-linked programs** across more than **40 countries**, showcasing its extensive experience in the field [https://www.cryptotimes.io/2025/12/15/visa-launches-global-stablecoins-advisory-practice-for-banks]. - **Market Trends**: The launch of this advisory service reflects a broader trend of increasing adoption of stablecoins in the financial sector, as institutions seek to leverage digital currencies for cross-border payments and settlements [https://bitcoinethereumnews.com/tech/visa-targets-banks-and-fintechs-with-stablecoin-advisory-launch-as-adoption-pressure-tightens]. ### Conclusion: Visa's Commitment to Digital Currency Innovation In summary, Visa's launch of the Stablecoins Advisory Practice represents a strategic commitment to enhancing its role in the digital payments ecosystem. The key findings from this initiative include: 1. **Strategic Guidance**: Visa aims to provide comprehensive support to financial institutions in adopting stablecoin technologies. 2. **Market Leadership**: With a significant settlement volume and extensive global experience, Visa is well-positioned to lead in the stablecoin space. 3. **Future Outlook**: As stablecoins gain traction, Visa's advisory services will likely play a crucial role in shaping the future of digital payments and financial innovation. This initiative not only underscores Visa's proactive approach to the evolving financial landscape but also highlights the increasing importance of stablecoins in modern payment systems [https://fortune.com/2025/12/15/visa-launches-stablecoins-advisory-practice-to-keep-up-with-crypto-wave].