### Audi's Bold Entry into Formula One: The Launch of Audi Revolut F1 Team Audi has officially announced its entry into Formula One with the launch of the Audi Revolut F1 Team, marking a significant milestone for the German automotive giant as it prepares for its debut season in 2026. This move not only signifies Audi's commitment to motorsport but also highlights its partnership with fintech company Revolut, which will serve as the team's title sponsor. The official name and logo were unveiled recently, and a launch event is scheduled for January 20, 2026, in Berlin, where the team's car livery will also be revealed. This strategic entry into F1 is seen as a crucial step for Audi as it aims to establish a competitive presence in the high-stakes world of Formula One racing [https://www.retailnews.asia/audi-teams-up-with-revolut-a-fintech-revolution-on-the-formula-one-racetrack]. ### Structure of Audi's Formula One Initiative 1. **Team Identity and Branding** - The team will be officially known as the Audi Revolut F1 Team, a name that reflects both Audi's heritage and its partnership with Revolut [https://www.oneshift.com/articles/news/audi-revolut-f1-team-reveals-official-name-and-berlin-launch-date]. - The logo features Audi's iconic four rings alongside the Revolut branding, symbolizing the collaboration between the two entities [https://www.yardbarker.com/formula_one/articles/audi_reveals_f1_rebrand_from_sauber_for_2026_entry/s1_17073_43207796]. 2. **Launch Event Details** - The official launch event is set for January 20, 2026, in Berlin, where the team's car livery will be unveiled to the public [https://www.autosport.com/f1/news/audi-f1-2026-season-launch-plan/10784838]. - Following the launch, a public opening will take place, allowing fans to engage with the new team [https://www.gpfans.com/en/f1-news/1070781/audi-f1-team-reveals-new-name-sauber-2026]. 3. **Testing and Preparation** - Audi's first collective F1 test is scheduled for January 26-30, 2026, in Barcelona, marking a critical phase in the team's preparation for the upcoming season [https://www.express.co.uk/sport/f1-autosport/2146406/Audi-F1-name-logo-launch-date]. - The team aims to leverage its resources and expertise from its operations in Germany, the UK, and Switzerland to build a competitive racing team [https://www.yardbarker.com/formula_one/articles/audi_reveals_f1_rebrand_from_sauber_for_2026_entry/s1_17073_43207796]. ### Supporting Evidence and Data - **Team Name and Logo**: The Audi Revolut F1 Team name and logo were officially revealed on December 15, 2025, solidifying the team's identity ahead of its debut [https://www.dailygp.com/en/audi-announce-team-name-and-global-launch-date-for-2026-challenger]. - **Launch Event**: The Berlin launch event is expected to be a grand affair, showcasing Audi's commitment to innovation and performance in Formula One [https://www.the-race.com/formula-1/audi-reveals-date-of-first-ever-f1-launch]. - **Testing Schedule**: The Barcelona shakedown from January 26-30 will be crucial for the team to test its car and strategies before the official season begins [https://www.autosport.com/f1/news/audi-f1-2026-season-launch-plan/10784838]. ### Conclusion: Audi's Strategic Move into Formula One In summary, **Audi's entry into Formula One with the Audi Revolut F1 Team represents a significant strategic move aimed at enhancing its brand visibility and competitiveness in the motorsport arena**. The following points encapsulate the key aspects of this initiative: 1. **Team Identity**: The Audi Revolut F1 Team name and logo have been officially launched, reflecting a strong partnership with Revolut. 2. **Launch Event**: A major launch event is scheduled for January 20, 2026, in Berlin, where the team's car livery will be unveiled. 3. **Preparation for Competition**: The team is gearing up for its first collective test in Barcelona, which will be critical for its performance in the 2026 season. This comprehensive approach not only positions Audi as a formidable competitor in Formula One but also showcases its innovative spirit and commitment to excellence in motorsport [https://www.grandprixnews.com/news/audi-reveals-f1-team-name-and-livery-in-berlin-2026].