### Lucid Expands Luxury SUV Lineup with Affordable Gravity Touring Model Lucid Motors has introduced a new variant of its Gravity electric SUV, the Gravity Touring, aimed at making luxury electric vehicles more accessible. This model is priced starting at $79,900, significantly lower than the Grand Touring version, which is positioned as the premium offering in the lineup. The Gravity Touring offers a blend of performance and efficiency, but potential buyers should note that it comes with some compromises in terms of charging power and range compared to its higher-end counterpart. This move is part of Lucid's strategy to broaden its appeal amid a slowdown in electric vehicle sales [https://www.forbes.com/sites/samabuelsamid/2025/11/20/lucid-launches-lower-priced-gravity-touring-for-79900]. ### Overview of the Gravity Touring Launch 1. **Product Launch Details** - Lucid has officially launched the Gravity Touring model, which is now available for order. - The starting price is set at $79,900, making it a more affordable option compared to the Grand Touring model [https://www.marketscreener.com/news/lucid-launches-cheaper-variant-of-gravity-electric-suv-to-broaden-appeal-ce7d5ededc80f422]. 2. **Specifications and Features** - The Gravity Touring features a 337-mile range, up to 560 horsepower, and can accelerate from 0 to 60 mph in just 4.0 seconds. - It is equipped with an 89 kWh battery pack and can seat up to seven passengers [https://www.stocktitan.net/news/LCID/lucid-gravity-touring-the-luxury-electric-suv-designed-without-dyfr9gt2eomv.html]. 3. **Market Positioning and Strategy** - This launch is part of Lucid's strategy to reach a broader audience amid declining EV sales, as the company aims to attract customers who may have been deterred by higher price points [https://www.electrive.com/2025/11/21/lucid-gravity-the-touring-version-remains-just-under-the-e100000-mark]. - The Gravity Touring is positioned as an entry-level luxury SUV, appealing to consumers looking for a balance of luxury and affordability [https://autos.yahoo.com/new-vehicles-and-reviews/articles/lucid-gravity-touring-starting-just-183000816.html]. ### Supporting Evidence and Data - **Pricing and Range** - Starting Price: $79,900 - Range: 337 miles - Horsepower: Up to 560 hp - Acceleration: 0-60 mph in 4.0 seconds - Battery: 89 kWh [https://electriccarsreport.com/2025/11/lucid-gravity-touring-arrives-with-560hp-for-79900]. - **Market Context** - The introduction of the Gravity Touring comes at a time when the electric vehicle market is experiencing a slowdown, prompting manufacturers to offer more competitively priced models [https://www.forbes.com/sites/samabuelsamid/2025/11/20/lucid-launches-lower-priced-gravity-touring-for-79900]. ### Conclusion: Lucid's Strategic Move Towards Accessibility In summary, Lucid Motors has made a significant move by launching the Gravity Touring model, which is designed to attract a wider customer base with its lower price point and impressive specifications. 1. **Key Findings** - The Gravity Touring is priced at $79,900, making it more accessible than the Grand Touring model. - It offers competitive performance metrics, including a substantial range and rapid acceleration. 2. **Strategic Implications** - This launch reflects Lucid's response to market conditions, aiming to broaden its appeal in a challenging EV landscape. - The Gravity Touring is positioned as a luxury SUV that does not compromise on performance, catering to consumers seeking both luxury and value [https://insideevs.com/news/779545/cheaper-lucid-gravity-touring-price-range-charging].