### Samsung Electronics Restructures Leadership: TM Roh Appointed Co-CEO Samsung Electronics has made significant changes to its leadership structure, appointing TM Roh as co-CEO and head of the Device Experience (DX) division. This move marks a return to the company's traditional dual-CEO model, which aims to enhance oversight of its mobile, TV, and home appliance businesses. The reshuffle is seen as a strategic response to the evolving market landscape and aims to strengthen Samsung's competitive edge in the technology sector [https://www.thehawk.in/news/science/samsung-names-co-ceo-new-cto-under-leadership-reshuffle]. ### Leadership Changes and Structure 1. **Appointment of TM Roh**: - TM Roh, previously the head of the Mobile eXperience (MX) division, has been named co-CEO and will also lead the Device Experience division, which encompasses mobile devices, TVs, and home appliances [https://www.indexbox.io/blog/samsung-names-tm-roh-as-co-ceo-and-head-of-device-experience-division]. 2. **Return to Dual-CEO Model**: - This restructuring reinstates Samsung's traditional dual-CEO framework, which had been in place prior to recent leadership changes. The dual structure is intended to provide focused leadership over distinct business segments, particularly in consumer electronics and semiconductor operations [https://www.financial-world.org/news/news/financial/29651/samsung-announces-major-leadership-shift]. 3. **Focus on Innovation and Integration**: - The leadership change is aimed at driving innovation across Samsung's product lines, particularly in integrating AI features and enhancing the overall user experience within its ecosystem of devices [https://www.econotimes.com/Samsung-Electronics-Names-TM-Roh-as-New-Co-CEO-to-Strengthen-Mobile-and-Consumer-Business-1726591]. ### Supporting Evidence and Data - **Leadership Appointments**: - TM Roh's appointment is part of a broader strategy to streamline leadership roles within Samsung, which includes the confirmation of new technology leadership positions for Janghyun Yoon and Hongkun Park [https://www.marketingmoves.in/people/samsung-names-tm-roh-ceo-and-head-of-device-experience-division]. - **Market Response**: - Analysts view this leadership reshuffle as a proactive measure to address growing global business uncertainties and to reinforce Samsung's market position amid increasing competition [https://www.universmartphone.com/2025/11/21/start-of-a-new-era-at-samsung-tm-roh-takes-charge-of-dx-business]. ### Conclusion: Strategic Leadership Restructuring at Samsung In summary, Samsung Electronics' recent leadership changes, highlighted by the appointment of TM Roh as co-CEO, reflect a strategic initiative to enhance its operational effectiveness and market competitiveness. 1. **Key Appointments**: TM Roh is now co-CEO and head of the Device Experience division, overseeing critical consumer electronics sectors. 2. **Return to Dual Leadership**: The reinstatement of the dual-CEO structure aims to provide focused leadership and improve decision-making across business units. 3. **Innovation Focus**: The leadership reshuffle is designed to foster innovation and integration of advanced technologies within Samsung's product ecosystem. These changes are expected to position Samsung more favorably in the competitive landscape of technology and consumer electronics [https://sundayguardianlive.com/business/samsung-elec-names-mobile-chief-as-new-co-ceo-160898].