### Cheetos and Doritos Embrace Natural Ingredients with New Simply NKD Line PepsiCo is set to launch a new line of Cheetos and Doritos, named Simply NKD, which will feature a significant change: the removal of artificial colors and flavors. This initiative is part of a broader trend in the food industry towards more natural ingredients, responding to growing health concerns and regulatory scrutiny regarding artificial additives. The new products will maintain the same flavors that fans love but will present a more subdued color palette, moving away from the iconic bright orange that has defined these snacks for years. The Simply NKD line is scheduled to hit store shelves on December 1, 2025, marking a notable shift in the branding of these popular snacks [https://creators.yahoo.com/lifestyle/story/cheetos-and-doritos-introduce-new-simply-nkd-line-without-artificial-colors-144517882.html][https://www.fox4now.com/life/food-and-drink/your-doritos-and-cheetos-may-never-look-the-same-again-heres-what-is-changing]. ### Overview of the New Simply NKD Line 1. **Product Launch Details** - The Simply NKD line will include Doritos Nacho Cheese, Cool Ranch, Cheetos Puffs, and Flamin' Hot flavors. - The launch date is set for December 1, 2025 [https://www.nbcphiladelphia.com/news/national-international/doritos-cheetos-debut-nkd-options-artificial-colors-flavors/4302057]. 2. **Health and Regulatory Context** - The move to eliminate artificial colors and flavors comes amid increasing health concerns and scrutiny from the FDA regarding food additives [https://www.cbsnews.com/news/cheetos-doritos-artificial-flavors-dyes-orange-color]. - PepsiCo's decision aligns with a broader industry trend towards transparency and natural ingredients [https://apnews.com/article/doritos-cheetos-orange-artificial-dyes-pepsico-orange-c86f0742ae532ed5a8fc503e88f7de33]. 3. **Consumer Expectations** - Despite the change in appearance, PepsiCo assures consumers that the flavor profile will remain unchanged, aiming to retain loyal customers while attracting health-conscious consumers [https://www.goodmorningamerica.com/food/story/cheetos-doritos-naked-new-products-free-artificial-colors-127481723]. ### Supporting Evidence and Data - **Product Specifications** - The Simply NKD line will not be colorless but will feature a lighter hue, similar to that of tortilla chips, rather than the traditional bright orange [https://www.wtvr.com/news/national-news/doritos-cheetos-dial-back-bright-orange-new-versions-nov-13-2025]. - **Market Trends** - PepsiCo's initiative is part of a larger strategy announced in April 2025 to transition to natural colors in its food and beverage offerings, reflecting a significant shift in consumer preferences towards healthier options [https://www.standard-journal.com/ap/national/article_0cbb4d34-5c7b-5b53-9067-b1b2408a0444.html]. ### Conclusion: A New Era for Cheetos and Doritos In summary, PepsiCo's introduction of the Simply NKD line represents a pivotal moment for the Cheetos and Doritos brands, as they adapt to changing consumer demands for healthier, more natural snack options. 1. **Launch Date**: December 1, 2025, for the new Simply NKD line. 2. **Product Changes**: Removal of artificial colors and flavors while maintaining original taste. 3. **Market Response**: Aimed at addressing health concerns and aligning with consumer preferences for transparency in food ingredients. This strategic shift not only aims to retain existing customers but also to attract a new demographic that prioritizes health and wellness in their snack choices [https://www.1news.co.nz/2025/11/14/doritos-cheetos-dial-back-bright-orange-in-new-versions].