### Asda Revives £1 Meal Deal to Support Over-60s Amid Winter Challenges Asda has reintroduced its popular £1 meal deal, specifically designed for customers aged over 60, across 212 of its cafes starting November 1, 2025. This initiative, known as the "Winter Warmer," offers a warm meal consisting of soup, bread, and unlimited tea or coffee for just £1. The program aims to alleviate financial pressures and combat loneliness among the elderly during the colder months, a time when many face increased living costs and social isolation. Last year, the initiative served half a million meals to pensioners, highlighting its significance in the community [https://www.dailyrecord.co.uk/in-your-area/lanarkshire/asda-bringing-back-cafe-winter-36167726][https://www.lancs.live/news/uk-world-news/asda-shoppers-can-enjoy-soup-32768658]. ### Overview of the Asda £1 Meal Deal Initiative 1. **Program Details**: - The £1 meal deal includes soup, bread, and unlimited tea or coffee. - Available at 212 Asda cafes across the UK. - Runs from November 1, 2025, to the end of February 2026. 2. **Target Audience**: - Specifically aimed at individuals aged 60 and over. - Designed to support older adults facing financial difficulties during winter. 3. **Community Impact**: - Last year, the initiative served approximately 500,000 meals to pensioners, indicating a strong community need. - Aims to reduce loneliness and provide a warm meal during the winter months [https://www.mirror.co.uk/news/uk-news/asda-brings-back-popular-1-36149127][https://www.chroniclelive.co.uk/news/cost-of-living/asda-brings-back-1-unlimited-32768991]. ### Supporting Evidence and Data - **Meal Deal Popularity**: - In 2024, Asda reported selling half a million meals through this initiative, demonstrating its effectiveness and popularity among the target demographic [https://www.birminghammail.co.uk/whats-on/shopping/asda-brings-back-1-rule-32767928]. - **Community Need**: - The initiative is part of a broader effort to address the rising cost of living and its impact on older adults, particularly during winter when expenses typically increase [https://www.loveballymena.online/post/asda-brings-back-1-winter-warmer-café-initiative-for-over-60s]. ### Conclusion: A Vital Initiative for the Elderly In summary, Asda's reintroduction of the £1 Winter Warmer meal deal is a crucial step in supporting the elderly community during a challenging season. The initiative not only provides affordable meals but also fosters social interaction, helping to combat loneliness among older adults. 1. **Key Findings**: - The meal deal is available from November 1 to February 28, 2026. - It serves a significant community need, with a proven track record of success from previous years. - Asda's commitment to supporting over-60s reflects a broader social responsibility to assist vulnerable populations during difficult times [https://www.theretailbulletin.com/food-and-drink/asda-to-bring-back-winter-warmer-cafe-initiative-30-10-2025][https://www.latestdeals.co.uk/news/over-60s-rush-1-meal-offer-supermarket-makes-major-winter-move].