### Honda Unveils Next-Generation Electric SUV Prototypes at Japan Mobility Show 2025 Honda Motor Co., Ltd. has made a significant impact at the Japan Mobility Show 2025 by unveiling the prototype of its new electric SUV, the Honda 0 α (Alpha). This model is part of Honda's 0 Series and is designed to cater to the growing demand for electric vehicles (EVs) in both Japan and India, with a planned launch in 2027. The show, which runs from October 29 to November 9, 2025, also features other innovative prototypes, including the Super-One electric hatchback and the EV Outlier motorcycle concept, showcasing Honda's commitment to electrification and sustainable mobility solutions [https://www.ad-hoc-news.de/news/unternehmensnachrichten/tokyo-japan-oct-29-2025-jcn-newswire-honda-motor-co-ltd/68305238][https://www.timesdrive.in/news/honda-showcases-0-alpha-super-one-ev-outlier-prelude-acura-rsx-at-japan-mobility-show-2025-article-153073847]. ### Overview of Honda's Electric Vehicle Strategy 1. **Prototype Launch**: The Honda 0 α prototype was officially presented at the Japan Mobility Show, marking its world premiere. This model is expected to be a key player in Honda's future EV lineup [https://www.evmechanica.com/honda-unveils-0-alpha-concept-heralding-next-gen-ev-era]. 2. **Diverse Offerings**: Alongside the Honda 0 α, Honda showcased several other prototypes, including: - **Super-One**: A compact electric hatchback aimed at urban consumers [https://www.timesdrive.in/news/honda-showcases-0-alpha-super-one-ev-outlier-prelude-acura-rsx-at-japan-mobility-show-2025-article-153073847]. - **EV Outlier**: A motorcycle concept that emphasizes innovative design and technology [https://www.timesdrive.in/news/honda-showcases-0-alpha-super-one-ev-outlier-prelude-acura-rsx-at-japan-mobility-show-2025-article-153073847]. - **Acura RSX Prototype**: Featuring advanced technology and performance enhancements [https://www.timesdrive.in/news/honda-showcases-0-alpha-super-one-ev-outlier-prelude-acura-rsx-at-japan-mobility-show-2025-article-153073847]. 3. **Market Focus**: The Honda 0 α is particularly aimed at emerging markets, including India, where it is expected to be an entry-level EV option [https://www.dsf.my/2025/10/honda-0-α-ev-prototype-the-gateway-to-a-new-generation-of-thin-light-and-wise-suvs][https://www.republicworld.com/automobile/this-will-be-hondas-first-ev-in-india-first-look]. ### Supporting Evidence and Data - **Launch Timeline**: The Honda 0 α is set to launch globally in 2027, with a focus on Japan and India as primary markets [https://www.latestly.com/socially/auto/honda-0-α-prototype-unveiled-at-japan-mobility-show-2025-next-gen-honda-0-alpha-ev-launch-in-japan-and-india-set-for-2027-7181552.html]. - **Design Features**: The prototype features a futuristic design, including an illuminated logo and U-shaped rear lighting, which aligns with modern consumer preferences for aesthetics and technology [https://www.latestly.com/socially/auto/honda-0-α-prototype-unveiled-at-japan-mobility-show-2025-next-gen-honda-0-alpha-ev-launch-in-japan-and-india-set-for-2027-7181552.html]. - **Affordability**: The Honda 0 α is positioned as an affordable electric SUV, catering to budget-conscious consumers in developing markets [https://www.greatlakesadvocate.com.au/story/9100134/honda-reveals-its-affordable-electric-suv-and-it-could-come-to-australia]. ### Conclusion: Honda's Strategic Move Towards Electrification In summary, Honda's unveiling of the 0 α prototype at the Japan Mobility Show 2025 represents a strategic shift towards electrification and sustainable vehicle design. The key points include: 1. **World Premiere**: The Honda 0 α prototype is a significant addition to Honda's EV lineup, set to launch in 2027 [https://www.ad-hoc-news.de/news/unternehmensnachrichten/tokyo-japan-oct-29-2025-jcn-newswire-honda-motor-co-ltd/68305238]. 2. **Diverse Prototypes**: Honda's showcase included a variety of electric and hybrid models, emphasizing its commitment to innovation [https://www.timesdrive.in/news/honda-showcases-0-alpha-super-one-ev-outlier-prelude-acura-rsx-at-japan-mobility-show-2025-article-153073847]. 3. **Market Strategy**: The focus on affordability and accessibility in emerging markets like India highlights Honda's aim to capture a broader consumer base [https://www.republicworld.com/automobile/this-will-be-hondas-first-ev-in-india-first-look]. This comprehensive approach positions Honda as a forward-thinking leader in the automotive industry's transition to electric mobility.