### Meta's Threads Introduces 'Ghost Posts' to Compete with X Meta has launched a new feature on its microblogging platform, Threads, called "ghost posts," which allows users to share content that automatically disappears after 24 hours. This feature aims to enhance user engagement by enabling spontaneous and unfiltered sharing without the pressure of permanence. Threads, which was introduced in 2023 as a competitor to Elon Musk's X (formerly Twitter), is now taking a significant step to attract users who prefer ephemeral content sharing [https://www.straitstimes.com/world/united-states/meta-launches-ghost-posts-that-disappear-after-24-hours-on-threads][https://www.thedailystar.net/tech-startup/news/threads-new-ghost-posts-vanish-after-24-hours-4021121]. ### Structure of the New Feature and Its Implications 1. **Functionality of Ghost Posts**: - Users can create ghost posts by toggling a ghost icon before posting. These posts will automatically archive after 24 hours, promoting a casual sharing environment [https://www.latestly.com/socially/technology/threads-ghost-posts-meta-owned-platform-introduces-disappearing-posts-to-share-unfiltered-thoughts-that-automatically-archive-after-24-hours-7179611]. 2. **User Interaction**: - Replies to ghost posts are sent directly to the creator's inbox, ensuring that engagement remains private and does not clutter the public feed [https://www.storyboard18.com/digital/threads-introduces-ghost-posts-that-vanish-after-24-hours-83262.htm]. 3. **Strategic Positioning**: - This feature is part of Meta's strategy to compete more aggressively with X by appealing to users who enjoy the ephemeral nature of platforms like Snapchat [https://tech.yahoo.com/social-media/articles/threads-wants-snapchat-twitter-even-160500525.html]. 4. **User Experience**: - The introduction of ghost posts is designed to reduce the pressure of creating permanent content, allowing users to share thoughts and updates more freely [https://phandroid.com/2025/10/28/threads-gets-disappearing-posts-heres-how-to-use-the-new-feature]. ### Supporting Evidence and Data - **User Engagement**: The ghost posts feature is expected to drive more casual interactions, as users can share thoughts without the fear of them being permanently visible. This aligns with trends seen in other platforms that emphasize temporary content [https://techjournal.co.ke/2025/10/28/threads-launches-ghost-posts-globally-new-feature-makes-updates-vanish-after-24-hours]. - **Market Competition**: By introducing ghost posts, Threads is positioning itself as a more appealing option for users who prefer less permanent forms of communication, potentially increasing its user base and engagement metrics [https://www.digitaltrends.com/social-media/meta-brings-disappearing-posts-to-threads-under-a-spooky-name]. ### Conclusion: The Future of Threads with Ghost Posts In summary, Meta's introduction of ghost posts on Threads represents a strategic move to enhance user engagement and compete with X by offering a platform for ephemeral content sharing. 1. **Enhanced User Experience**: Ghost posts allow for spontaneous sharing without the burden of permanence. 2. **Private Engagement**: Replies are directed to DMs, keeping interactions private and uncluttered. 3. **Competitive Edge**: This feature positions Threads as a more attractive option for users seeking casual, real-time engagement. As Threads continues to evolve, the success of ghost posts will likely depend on user adoption and the platform's ability to maintain a vibrant community around ephemeral content [https://inews.zoombangla.com/metas-threads-unleashes-ghost-posts-for-disappearing-content].