### Domino's Pizza Undergoes Major Brand Refresh After 13 Years Domino's Pizza has announced a significant brand refresh, marking its first major update in over a decade. The rebranding includes a new logo featuring bolder colors, updated employee uniforms, redesigned pizza boxes, and revamped restaurant signage. Additionally, the chain has introduced a catchy jingle titled "Dommmino's," recorded by Grammy-nominated artist Shaboozey, aimed at appealing to a younger audience and enhancing its market presence [https://naumd.com/dominos-unveils-first-brand-refresh-in-over-a-dozen-years][https://franchiseexecutives.com.au/dominos-unveils-fresh-branding]. ### Breakdown of the Brand Refresh 1. **Visual Identity Changes** - Introduction of a bolder logo with brighter colors. - New employee uniforms and pizza box designs. - Redesigned restaurant signage to create a more modern look [https://www.wkyc.com/article/news/nation-world/dominos-new-logo-jingle/507-b6b6b6e3-c4c1-47de-8ca9-c9393a85b6fa][https://www.today.com/food/restaurants/dominos-rebrand-new-logo-jingle-shaboozey-rcna236684]. 2. **Musical Branding** - Launch of a new jingle, "Dommmino's," created by Shaboozey. - The jingle is designed to be catchy and memorable, enhancing brand recall [https://www.goodmorningamerica.com/food/story/dominos-collaborates-shaboozey-new-jingle-amid-brand-refresh-126325453][https://www.marketingmoves.in/brands/dominos-2025-rebrand-shaboozey-jingle-india-buzz]. 3. **Strategic Goals** - The refresh aims to attract younger consumers and maintain relevance in a competitive market. - The new branding is part of a broader strategy to enhance customer engagement and brand loyalty [https://www.indexbox.io/blog/dominos-pizza-unveils-new-brand-identity-and-first-jingle-in-65-years][https://www.campaignlive.com/article/dominos-bakes-craveability-its-first-brand-refresh-13-years/1935362]. ### Supporting Evidence of the Refresh's Impact - **Visual Changes**: The new logo and color palette are designed to be more appealing and modern, with a focus on "more delicious colors" and a friendlier typeface [https://www.newsweek.com/dominos-pizza-announces-major-changes-10856618]. - **Market Positioning**: The refresh is intended to sharpen Domino's identity and increase its market share, particularly among younger demographics who are more engaged with social media and digital marketing [https://www.marketingdive.com/news/inside-dominos-first-refresh-in-a-decade-including-its-cravemark/801945]. - **Consumer Engagement**: The introduction of the jingle is expected to enhance brand recall and create a more engaging customer experience, aligning with current marketing trends that emphasize audio branding [https://edition.cnn.com/2025/10/08/food/dominos-new-logo-uniforms-jingle]. ### Conclusion: A Strategic Move for Domino's In summary, **Domino's Pizza's brand refresh is a strategic initiative aimed at modernizing its image and appealing to a younger audience**. The key components of this refresh include: 1. **Visual Identity**: A new logo and packaging that reflect a modern aesthetic. 2. **Musical Branding**: A catchy jingle to enhance brand recall. 3. **Market Strategy**: A focus on engaging younger consumers to maintain competitive advantage. This comprehensive rebranding effort is expected to reinvigorate Domino's presence in the fast-food market and strengthen its connection with customers [https://whatnow.com/news/restaurants/dominos-gets-a-fresh-look-after-more-than-a-decade-see-whats-new].