### Shark vs. Dyson: A Price War Erupts on Amazon Prime Day As Amazon Prime Day kicks off, consumers are greeted with significant discounts on popular vacuum cleaners, particularly the Shark and Dyson brands. The Shark Stratos cordless vacuum, originally priced at £400, is now available for just £229.99, marking a 40% reduction [https://www.nationalworld.com/recommended/shark-vacuum-cordless-prime-deal-5211468]. Meanwhile, Dyson is also slashing prices, with deals on its models, including a 36% discount on its cheapest vacuum [https://www.tomsguide.com/home/home-appliances/dysons-cheapest-vacuum-just-got-even-cheaper-save-36-percent-with-this-killer-prime-day-deal]. This price competition highlights the growing rivalry between these two leading brands in the cordless vacuum market. ### Overview of the Current Vacuum Cleaner Deals 1. **Shark Vacuum Discounts**: - The Shark Stratos cordless vacuum is now priced at £229.99, down from £400, during the Prime Day sale [https://www.nationalworld.com/recommended/shark-vacuum-cordless-prime-deal-5211468]. - Other Shark models are also seeing significant price cuts, with some being described as "better than Dyson" by consumers [https://www.liverpoolecho.co.uk/whats-on/shopping/shark-cordless-vacuum-cleaner-thats-32012205]. 2. **Dyson Vacuum Discounts**: - Dyson's cheapest vacuum is now available at a 36% discount, making it more accessible for budget-conscious shoppers [https://www.tomsguide.com/home/home-appliances/dysons-cheapest-vacuum-just-got-even-cheaper-save-36-percent-with-this-killer-prime-day-deal]. - The Dyson V11 is also at its lowest price this year, with a 30% discount [https://tech.yahoo.com/home/deals/articles/dyson-v11-lowest-price-save-085639474.html]. 3. **Consumer Sentiment**: - Shoppers are expressing satisfaction with Shark vacuums, with some claiming they outperform their previous Dyson models [https://www.liverpoolecho.co.uk/whats-on/shopping/amazon-shark-dyson-vacuum-cleaner-31995475]. - The competition has led to a surge in sales, with reports of Shark vacuums selling out quickly [https://gizmodo.com/this-shark-cordless-vacuum-is-nearly-free-for-prime-day-amazon-sold-20000-in-just-a-few-hours-2000624557]. ### Key Data Points from the Sales - **Shark Stratos Cordless Vacuum**: - Original Price: £400 - Sale Price: £229.99 - Discount: 40% [https://www.nationalworld.com/recommended/shark-vacuum-cordless-prime-deal-5211468]. - **Dyson V11**: - Original Price: Approximately $570 - Sale Price: $400 - Discount: 30% [https://tech.yahoo.com/home/deals/articles/dyson-v11-lowest-price-save-085639474.html]. - **Sales Performance**: - Shark vacuums reportedly sold 20,000 units within hours of the sale launch [https://gizmodo.com/this-shark-cordless-vacuum-is-nearly-free-for-prime-day-amazon-sold-20000-in-just-a-few-hours-2000624557]. ### Conclusion: A Competitive Landscape for Vacuum Cleaners In summary, the ongoing Amazon Prime Day has sparked a fierce price competition between Shark and Dyson vacuums, benefiting consumers with substantial discounts. 1. **Shark's aggressive pricing** has made its vacuums highly appealing, with significant reductions leading to increased sales [https://www.nationalworld.com/recommended/shark-vacuum-cordless-prime-deal-5211468]. 2. **Dyson's response** includes notable discounts on its models, making them more competitive in the market [https://www.tomsguide.com/home/home-appliances/dysons-cheapest-vacuum-just-got-even-cheaper-save-36-percent-with-this-killer-prime-day-deal]. 3. **Consumer feedback** indicates a shift in preference towards Shark vacuums, with many users reporting satisfaction and better performance compared to Dyson [https://www.liverpoolecho.co.uk/whats-on/shopping/amazon-shark-dyson-vacuum-cleaner-31995475]. This price war not only highlights the competitive nature of the vacuum cleaner market but also emphasizes the importance of consumer choice during major sales events like Amazon Prime Day.