### TECNO and Samsung Gear Up for the Future of Tri-Fold Smartphones As the foldable smartphone market continues to evolve, TECNO and Samsung are both making headlines with their upcoming tri-fold devices. TECNO has teased its Phantom Ultimate G Fold concept, set to be showcased later in July 2025, just as Samsung prepares to unveil its own Galaxy G Fold at the Galaxy Unpacked event on July 9, 2025. This timing suggests a competitive landscape for foldable technology, particularly in the tri-fold segment, which promises to offer users enhanced functionality and larger screens in a compact form factor. *Both companies are leveraging their innovations to capture consumer interest in a rapidly growing market* [https://www.androidcentral.com/phones/tecno-phones/tecno-new-phantom-ultimate-g-fold-tri-fold-concept-tease][https://www.gizchina.com/2025/07/04/samsungs-tri-fold-phone-big-screen-powerful-specs-and-a-bold-new-design]. ### Breakdown of Upcoming Tri-Fold Smartphone Developments 1. **TECNO's Phantom Ultimate G Fold** - TECNO is set to reveal its tri-fold smartphone concept later in July 2025, aiming to showcase innovative features and design [https://www.androidcentral.com/phones/tecno-phones/tecno-new-phantom-ultimate-g-fold-tri-fold-concept-tease]. 2. **Samsung's Galaxy G Fold** - Samsung's Galaxy G Fold is expected to be previewed at the Galaxy Unpacked event on July 9, 2025, featuring a design that may resemble its Flex G prototype [https://www.business-standard.com/technology/tech-news/samsung-trifold-galaxy-g-fold-unpacked-what-to-expect-125070400223_1.html]. - Animations in the One UI 8 update have leaked details about the device, indicating a focus on a user-friendly interface [https://www.lowyat.net/2025/357840/samsung-tri-fold-seen-in-one-ui-8]. 3. **Market Implications** - The introduction of tri-fold smartphones by both TECNO and Samsung could signify a shift in consumer preferences towards more versatile devices, potentially impacting sales in the traditional smartphone market [https://www.gizchina.com/2025/07/04/samsungs-tri-fold-phone-big-screen-powerful-specs-and-a-bold-new-design]. ### Supporting Evidence and Data - **TECNO's Launch Timeline** - TECNO plans to showcase its Phantom Ultimate G Fold in mid-July 2025, indicating a strategic move to capture attention before Samsung's event [https://www.androidcentral.com/phones/tecno-phones/tecno-new-phantom-ultimate-g-fold-tri-fold-concept-tease]. - **Samsung's Features and Design** - The Galaxy G Fold is rumored to feature a unique folding mechanism and a large display, with preliminary renders suggesting a sleek design [https://www.concept-phones.com/samsung/samsungs-triple-folding-phone-emerges-a-glimpse-at-the-galaxy-g-fold]. - Leaks from One UI 8 show animations that highlight the device's functionality, further building anticipation [https://www.androidauthority.com/samsung-galaxy-g-fold-exclusive-animation-leak-3573652]. ### Conclusion: A Competitive Future for Tri-Fold Smartphones In summary, the upcoming launches of TECNO's Phantom Ultimate G Fold and Samsung's Galaxy G Fold mark a significant moment in the evolution of foldable smartphones. 1. **TECNO is positioning itself as a strong competitor** with its innovative design set to be revealed soon [https://www.androidcentral.com/phones/tecno-phones/tecno-new-phantom-ultimate-g-fold-tri-fold-concept-tease]. 2. **Samsung is leveraging its established brand** to introduce a tri-fold device that promises to enhance user experience with advanced features [https://www.gizchina.com/2025/07/04/samsungs-tri-fold-phone-big-screen-powerful-specs-and-a-bold-new-design]. 3. **The market is likely to see increased interest** in tri-fold smartphones, as both companies aim to capture consumer attention with their unique offerings [https://www.business-standard.com/technology/tech-news/samsung-trifold-galaxy-g-fold-unpacked-what-to-expect-125070400223_1.html]. This competitive landscape will likely drive innovation and consumer interest in foldable technology, setting the stage for a new era in smartphone design.