### Ferrari Delays Second Electric Vehicle Launch Amidst Weak Demand Ferrari, the iconic Italian luxury sports car manufacturer, has announced a significant delay in the launch of its second fully electric vehicle (EV), now scheduled for 2028 or later. This decision comes as a response to a notable stall in global demand for high-performance electric sports cars, which has raised concerns about the viability of such models in the current market landscape. The initial plan was to debut this model in 2026, but the company has opted to reassess its strategy in light of these market challenges [https://hothardware.com/news/ferrari-pumps-the-brakes-on-its-next-ev-as-demand-stalls, https://www.electrive.com/2025/06/19/ferrari-pushes-back-second-electric-model-to-2028]. ### Breakdown of the Situation 1. **Delay Announcement**: Ferrari has officially postponed the release of its second EV to at least 2028, moving away from the previously anticipated 2026 launch date [https://www.team-bhp.com/news/ferrari-delays-second-ev-model-2028-due-weak-demand]. 2. **Market Demand Issues**: The primary reason for this delay is attributed to weak global demand for high-performance electric sports cars, with sources indicating that sustainable consumer interest is currently lacking [https://www.cnbc.com/2025/06/17/ferrari-delays-second-ev-model-to-at-least-2028-because-of-weak-demand-reuters-sources.html]. 3. **First EV Launch**: Despite the setback for the second model, Ferrari is still on track to unveil its first electric vehicle later this year, in October 2025 [https://www.devdiscourse.com/article/technology/3460739-ferraris-electric-era-delayed-ambitions-amidst-market-hesitation]. 4. **Industry Context**: The decision reflects broader challenges within the luxury EV market, where consumer hesitation and technological hurdles, particularly in battery technology, are prevalent [https://www.indexbox.io/blog/ferrari-delays-second-electric-vehicle-launch-to-2028]. ### Supporting Evidence and Data - **Initial Launch Plans**: The second EV was originally set for a 2026 release, indicating a shift in Ferrari's strategic timeline [https://www.reuters.com/business/autos-transportation/ferrari-delays-second-ev-model-least-2028-because-weak-demand-sources-say-2025-06-17]. - **Market Analysis**: Reports suggest that the luxury EV segment is facing significant challenges, with many consumers still hesitant to invest in high-performance electric models [https://www.investing.com/news/stock-market-news/exclusiveferrari-delays-second-ev-model-to-at-least-2028-because-of-weak-demand-sources-say-4098733]. ### Conclusion and Implications In summary, **Ferrari's decision to delay its second electric vehicle launch to 2028 underscores the challenges facing the luxury electric sports car market**. The company is responding to a lack of consumer demand and broader industry issues, which may necessitate a reevaluation of its product strategy moving forward. 1. **Delay to 2028**: The second EV's launch has been postponed, reflecting market realities. 2. **Weak Demand**: Insufficient consumer interest in high-performance EVs is a critical factor. 3. **First EV Launch**: Ferrari remains committed to unveiling its first electric model in October 2025. 4. **Industry Challenges**: The luxury EV market is grappling with consumer hesitation and technological barriers. This situation highlights the complexities of transitioning to electric vehicles in the high-performance segment, where consumer preferences and market dynamics play a crucial role [https://bilyonaryo.com/2025/06/17/ferrari-delays-second-ev-model-to-at-least-2028-because-of-weak-demand-sources-say/mobility].