### Prenetics Pioneers Bitcoin Adoption in Healthcare with $20 Million Acquisition Prenetics Global Limited has made headlines by acquiring $20 million worth of Bitcoin (BTC), positioning itself as a trailblazer in the healthcare sector's adoption of cryptocurrency. This strategic move aims to enhance its treasury strategy, inspired by successful models from tech giants like MicroStrategy. The company purchased 187.42 BTC at an average price of $106,712 per coin through a Kraken custody account, marking a significant shift in its financial strategy and potentially setting a precedent for other healthcare firms to follow [https://www.benzinga.com/crypto/25/06/45994132/exclusive-prenetics-acquires-20-million-in-bitcoin-to-boost-healthcare-bitcoin-treasury-strategy][https://www.coindesk.com/business/2025/06/18/healthcare-firm-prenetics-uses-kraken-to-kickoff-bitcoin-treasury]. ### Structure of Prenetics' Bitcoin Strategy 1. **Acquisition Details**: Prenetics has successfully acquired $20 million in Bitcoin, making it the first healthcare company to adopt a Bitcoin treasury strategy. 2. **Strategic Inspiration**: The company's approach is modeled after MicroStrategy's substantial Bitcoin holdings and the treasury transformation seen in other tech firms. 3. **Leadership Changes**: To bolster its cryptocurrency strategy, Prenetics has appointed a former COO of OKEx to its board, indicating a commitment to integrating crypto expertise into its operations. 4. **Market Impact**: Following the announcement, Prenetics' stock surged by 23%, reflecting investor confidence in its new direction and the potential for future growth in the crypto space [https://www.wallstreet-online.de/nachricht/19486288-prenetics-becomes-first-healthcare-company-to-execute-aggressive-bitcoin-treasury-strategy-secures-20m-btc-appoints-former-okex-coo-to-board/2][https://coincentral.com/prenetics-global-limited-pre-stock-soars-23-as-company-buys-20m-in-bitcoin-for-treasury-strategy]. ### Supporting Evidence of Prenetics' Strategy - **Bitcoin Purchase**: Prenetics acquired 187.42 BTC at an average price of **$106,712** per Bitcoin, totaling **$20 million** [https://www.dimsumdaily.hk/prenetics-allocates-majority-of-balance-sheet-to-bitcoin-eyes-leadership-in-healthcare-crypto-adoption]. - **Stock Performance**: The company's stock price increased by **23%** following the announcement of its Bitcoin acquisition, indicating strong market support for its new strategy [https://coincentral.com/prenetics-global-limited-pre-stock-soars-23-as-company-buys-20m-in-bitcoin-for-treasury-strategy]. - **Leadership Appointment**: The addition of a former crypto exchange executive to the board underscores Prenetics' commitment to navigating the complexities of cryptocurrency in the healthcare sector [https://www.stocktitan.net/news/PRE/prenetics-becomes-first-healthcare-company-to-execute-aggressive-dpkty9bepkhw.html]. ### Conclusion: A New Era for Healthcare and Cryptocurrency **Prenetics' acquisition of $20 million in Bitcoin marks a significant milestone in the intersection of healthcare and cryptocurrency.** 1. **Innovative Strategy**: By adopting a Bitcoin treasury strategy, Prenetics is setting a new standard for healthcare companies, potentially influencing others to follow suit. 2. **Market Confidence**: The immediate positive response from investors, as evidenced by the stock surge, suggests that the market views this move favorably. 3. **Future Implications**: With the appointment of experienced leadership in cryptocurrency, Prenetics is well-positioned to lead in the healthcare sector's crypto adoption, paving the way for innovative financial strategies in the industry [https://www.investing.com/news/company-news/-prenetics-becomes-first-healthcare-firm-to-acquire-bitcoin-for-treasury-93CH-4101221][https://markets.businessinsider.com/news/stocks/prenetics-becomes-first-healthcare-company-to-execute-aggressive-bitcoin-treasury-strategy-secures-20m-in-btc-appoints-former-okex-coo-to-board-1034832358].