### Meghan Markle's As Ever Brand: A Successful Relaunch Amidst Criticism - Meghan Markle has successfully relaunched her lifestyle brand, As Ever, with a new collection that includes a fruit spread and honey, which sold out within minutes of its release on June 20, 2025. The launch was teased through an Instagram post featuring Markle on a garden swing, captioned "No more sleeps" [https://www.dailymail.co.uk/news/article-14829029/Meghan-Markle-relaunches-products-new-photo-Ever.html]. Despite the excitement, some fans expressed confusion over the limited number of new products available in this drop [https://www.express.co.uk/news/royal/2071539/meghan-markle-humiliated-critics-blast]. ### Structure of the News Event 1. **Launch Announcement**: Meghan Markle announced the relaunch of her As Ever brand, generating significant buzz among her followers [https://sg.news.yahoo.com/meghan-duchess-sussex-confirms-ever-000000927.html]. 2. **Product Details**: The new collection featured a fruit spread and honey, alongside restocked items from the previous launch [https://au.lifestyle.yahoo.com/meghan-markles-ever-summer-drop-150000106.html]. 3. **Sales Performance**: The products sold out in under ten minutes, showcasing the brand's popularity [https://www.express.co.uk/news/royal/2071179/meghan-markle-as-ever-relaunch]. 4. **Public Reaction**: While many fans celebrated the quick sell-out, critics questioned the limited selection of new items, leading to mixed reactions [https://www.express.co.uk/news/royal/2071539/meghan-markle-humiliated-critics-blast]. ### Supporting Evidence and Data - **Sales Metrics**: - **Time to Sell Out**: Products sold out in **10 minutes** [https://www.express.co.uk/news/royal/2071179/meghan-markle-as-ever-relaunch]. - **Product Range**: The summer drop included **two new products**: a fruit spread and honey [https://au.lifestyle.yahoo.com/meghan-markles-ever-summer-drop-150000106.html]. - **Social Media Engagement**: The launch was heavily promoted on Instagram, where Markle's post received significant engagement, indicating strong interest from her fanbase [https://www.dailymail.co.uk/news/article-14829029/Meghan-Markle-relaunches-products-new-photo-Ever.html]. ### Summary of Findings 1. **Successful Relaunch**: Meghan Markle's As Ever brand has seen a successful relaunch, with products selling out rapidly, indicating a strong market presence. 2. **Product Offering**: The limited number of new products has sparked debate among fans and critics, highlighting a potential area for improvement in future launches. 3. **Public Sentiment**: While the quick sell-out reflects popularity, the mixed reactions suggest that consumer expectations may not have been fully met. In conclusion, **Meghan Markle's As Ever brand has effectively captured consumer interest**, but the limited product offerings may require reevaluation to maintain positive public sentiment moving forward. The brand's ability to sell out quickly demonstrates its strong appeal, yet addressing customer feedback could enhance future launches [https://www.themirror.com/entertainment/celebrity-news/meghan-markle-wine-as-ever-1220452].