### Meta and Oakley Collaborate on New Smart Glasses, Expanding Luxottica Partnership Meta, the parent company of Facebook, is set to launch a new line of smart glasses in collaboration with Oakley, a brand known for its sports eyewear. This partnership marks an extension of Meta's existing relationship with Luxottica, the parent company of both Oakley and Ray-Ban. The new smart glasses, which are expected to be unveiled on June 20, 2025, will incorporate artificial intelligence features and are designed to appeal to action sports enthusiasts. The collaboration has already generated buzz, with a dedicated Instagram page created to tease the upcoming product launch [https://www.financialexpress.com/life/technology-meta-and-oakley-tease-new-smart-glasses-like-ray-ban-meta-to-launch-on-june-20-3882583]. ### Overview of the Upcoming Smart Glasses Launch 1. **Product Details**: - The smart glasses will feature AI capabilities and are designed for sports and outdoor activities. - They may include functionalities such as real-time voice translation and features tailored for cycling, running, and sports videography [https://tech.yahoo.com/wearables/articles/meta-oakley-may-launch-ai-133227499.html]. 2. **Design and Branding**: - The glasses are expected to be based on Oakley's Sphaera design, potentially featuring a camera integrated into the frame [https://www.moneycontrol.com/technology/mark-zuckerberg-teases-new-meta-smart-glasses-in-collaboration-with-oakley-launch-expected-on-june-20-article-13130171.html]. - The branding will prominently feature Oakley, distinguishing it from previous collaborations with Ray-Ban [https://tech.yahoo.com/wearables/articles/oakley-meta-smart-glasses-could-142619907.html]. 3. **Market Positioning**: - This launch aims to position Meta's smart glasses as a competitor to existing products like Ray-Ban's smart glasses, targeting a niche market of action sports enthusiasts [https://www.pcmag.com/news/sport-mode-meta-teases-smart-glasses-with-oakley]. - The partnership with Oakley is expected to leverage the brand's reputation in the sports sector to attract a new customer base [https://www.techtimes.com/articles/310839/20250616/meta-oakley-tease-june-20-event-new-smart-glasses-wearable-it-like-ray-bans.htm]. ### Supporting Evidence and Market Context - **Launch Date**: The smart glasses are scheduled for release on June 20, 2025, with significant anticipation building around the event [https://tech.yahoo.com/wearables/articles/meta-oakley-tease-smart-glasses-172532365.html]. - **Consumer Interest**: The creation of a dedicated Instagram page indicates a strategic marketing effort to engage potential customers ahead of the launch [https://www.financialexpress.com/life/technology-meta-and-oakley-tease-new-smart-glasses-like-ray-ban-meta-to-launch-on-june-20-3882583]. - **Technological Features**: The integration of AI and sports-specific features suggests a focus on enhancing user experience in active environments, which could differentiate these glasses from competitors [https://tech.yahoo.com/wearables/articles/meta-oakley-may-launch-ai-133227499.html]. ### Conclusion: Anticipation for Meta's Smart Glasses In summary, **Meta's upcoming smart glasses in collaboration with Oakley represent a strategic move to expand its product offerings in the wearable technology market**. The anticipated features and design are tailored to attract sports enthusiasts, potentially positioning them as a strong competitor to existing smart eyewear. 1. **Launch Date**: Scheduled for June 20, 2025. 2. **Target Audience**: Action sports enthusiasts. 3. **Key Features**: AI capabilities, sports functionalities, and a unique design. This collaboration not only extends Meta's partnership with Luxottica but also signifies a broader trend in the integration of technology with lifestyle and sports [https://www.nbcdfw.com/news/business/money-report/meta-to-release-smart-glasses-with-oakley-and-prada-extending-luxottica-partnership/3865832].