### Chipotle Revives Menu with New Adobo Ranch Dip After Five-Year Hiatus Chipotle Mexican Grill is set to launch its first new dipping sauce since 2020, introducing the Adobo Ranch dip on June 17, 2025. This new addition comes as the company seeks to invigorate its sales amid a sluggish start to the year. The Adobo Ranch dip combines traditional ranch flavors with a smoky, spicy twist, appealing to the American palate's fondness for ranch dressing. The launch is particularly significant as it marks a strategic move to enhance customer engagement and drive sales during a challenging period for the brand [https://nypost.com/2025/06/11/lifestyle/chipotle-adds-new-dip-to-menu-marking-first-new-sauce-since-2020][https://www.independent.co.uk/life-style/food-and-drink/chipotle-dip-new-adobo-ranch-b2766933.html]. ### Structure of Chipotle's New Dip Launch 1. **Introduction of Adobo Ranch Dip** - Chipotle is introducing a new dip called Adobo Ranch, the first new sauce since 2020 [https://www.finanznachrichten.de/nachrichten-2025-06/65620813-chipotle-bets-on-bold-new-adobo-ranch-to-reignite-sales-020.htm]. 2. **Launch Date and Availability** - The dip will be available starting June 17, 2025, and will be offered for free on its debut day [https://www.today.com/food/restaurants/chipotle-new-adobo-ranch-dip-rcna211465]. 3. **Sales Strategy** - The introduction of this dip is part of Chipotle's strategy to boost sales, which have been concerning in 2025 [https://www.mensjournal.com/food-drink/chipotle-makes-big-0-75-addition-to-menu]. 4. **Flavor Profile** - The Adobo Ranch dip features a blend of adobo peppers and ranch flavors, designed to appeal to customers' tastes [https://www.wgrz.com/article/news/nation-world/chipotle-dip-adobo-ranch-new/507-33e73bd0-0f2f-41fb-bdaf-ea1d8607ce3e]. ### Supporting Evidence for Chipotle's New Dip Launch - **Sales Context**: Chipotle's sales have been under pressure, prompting the need for new menu items to attract customers [https://www.nbcnews.com/business/business-news/chipotle-launch-adobo-ranch-dip-sluggish-start-year-rcna211864]. - **Consumer Preferences**: The dip is expected to resonate with consumers due to the popularity of ranch dressing in the U.S. [https://www.abc27.com/national/chipotle-introduces-bold-new-sauce-first-in-five-years]. - **Marketing Strategy**: The free offering on the launch day is a strategic marketing move to generate buzz and encourage trial among customers [https://www.dailybreeze.com/2025/06/09/chipotle-mexican-grill-will-launch-a-new-ranch-dip-on-june-17]. ### Conclusion: Chipotle's Strategic Move with Adobo Ranch Dip In summary, Chipotle's introduction of the Adobo Ranch dip is a calculated effort to rejuvenate its menu and sales performance. The key points are: 1. **New Product Launch**: The Adobo Ranch dip is the first new sauce since 2020, set to launch on June 17, 2025. 2. **Sales Strategy**: This initiative aims to counteract sluggish sales and engage customers with a popular flavor profile. 3. **Consumer Engagement**: Offering the dip for free on its debut day is a strategic move to attract customers and encourage them to try the new product. By leveraging consumer preferences and strategic marketing, Chipotle hopes to enhance its brand appeal and drive sales growth in a competitive market [https://indexbox.io/blog/chipotle-introduces-new-adobo-ranch-dip-to-menu].