### Jeep Cherokee's Comeback: A New Era with Hybrid Power and Rugged Design The Jeep Cherokee, a well-known name in the SUV market, is set to make a significant return after a two-year hiatus. Originally discontinued in 2023, the fifth generation of the Cherokee will debut in late 2025, featuring a hybrid powertrain and a refreshed design that aligns with Jeep's latest aesthetic trends. Production is expected to commence globally in 2026, although it is unlikely that the new model will be available in India. This revival comes at a time when Jeep has been facing declining sales, marking six consecutive years of annual sales drops in the U.S. market, with a notable 10% decline reported in the first quarter of 2025 [https://www.cnbc.com/2025/05/29/jeep-cherokee-suv-hybrid.html]. ### Structure of the Jeep Cherokee's Return 1. **Background of the Cherokee's Discontinuation and Return** - The Jeep Cherokee was discontinued in 2023 after a long-standing presence in the market. - The new model is set to debut in late 2025, with production starting in 2026 [https://www.team-bhp.com/news/jeep-confirms-late-2025-debut-all-new-cherokee]. 2. **Design and Features of the New Cherokee** - The 2026 Cherokee will showcase a rugged new look, incorporating Jeep's latest design language, including the iconic 7-slot grille [https://www.lowyat.net/2025/354414/jeep-cherokee-returns-after-three-year-hiatus]. - It will be positioned between the Compass and Grand Cherokee in Jeep's lineup, catering to a diverse range of SUV enthusiasts [https://www.ndtv.com/auto/2026-jeep-cherokee-debuts-in-new-avatar-to-get-hybrid-powertrain-8544709]. 3. **Hybrid Powertrain and Market Positioning** - The new Cherokee will feature a hybrid powertrain, reflecting the automotive industry's shift towards more sustainable options [https://www.economictimes.indiatimes.com/news/international/us/jeep-unveils-new-cherokee-suv-with-hybrid-powertrain-ahead-of-2025-launch/articleshow/121501981.cms]. - This move is part of Jeep's strategy to revitalize its brand amidst declining sales figures [https://www.cnbc.com/2025/05/29/jeep-cherokee-suv-hybrid.html]. 4. **Future Prospects and Market Impact** - The return of the Cherokee is seen as a crucial step for Jeep to regain market share and appeal to environmentally conscious consumers [https://www.autoblog.com/news/the-iconic-cherokee-is-back]. - The success of the new model will depend on its reception in a competitive SUV market, especially given the brand's recent sales challenges [https://www.cnbc.com/2025/05/29/jeep-cherokee-suv-hybrid.html]. ### Summary of the Jeep Cherokee's Revival In conclusion, the Jeep Cherokee's return marks a pivotal moment for the brand, aiming to blend tradition with innovation. 1. **Background**: The Cherokee was discontinued in 2023 but will return in late 2025 with a hybrid model. 2. **Design**: The new Cherokee will feature a rugged design and will be positioned between the Compass and Grand Cherokee. 3. **Hybrid Powertrain**: The introduction of a hybrid powertrain aligns with market trends towards sustainability. 4. **Market Impact**: The revival is essential for Jeep to address declining sales and compete effectively in the SUV segment. The Cherokee's comeback is not just about reintroducing a model; it represents Jeep's commitment to evolving with consumer preferences while maintaining its rugged heritage [https://www.autoblog.com/news/the-iconic-cherokee-is-back].