### Price Drops on Apple's M4 MacBook Air and Mac Mini Ahead of WWDC 2025 As Apple prepares for its Worldwide Developers Conference (WWDC) in 2025, significant price reductions on the M4 MacBook Air and Mac Mini have been observed, particularly on Amazon. The M4 MacBook Air, which debuted earlier this year, is now available at record low prices, making it an attractive option for consumers looking to upgrade their devices. The price cuts come amid increasing competition in the tech market, prompting retailers to offer substantial discounts to clear inventory. ### Breakdown of Current Offers and Discounts 1. **MacBook Air M4 Pricing**: - The 13-inch M4 MacBook Air is now priced as low as **$837.19**, reflecting a discount of up to **$260** from its original price [https://www.macrumors.com/2025/06/02/m4-macbook-air-on-amazon]. - The 15-inch model has also seen a price drop, now available for **$1,049**, down **$150** [https://www.tomsguide.com/computing/macbooks/i-cant-believe-the-15-inch-m4-macbook-air-is-this-cheap-get-usd150-off-in-huge-post-memorial-day-saving]. 2. **Mac Mini Pricing**: - The M4 Mac Mini is currently available for **$488**, marking a significant reduction from its previous pricing [https://appleinsider.com/articles/25/05/29/steeper-price-drop-apples-m4-mac-mini-falls-to-488]. - Upgraded models are also discounted, with savings of up to **$200** on select configurations [https://appleinsider.com/articles/25/05/29/steeper-price-drop-apples-m4-mac-mini-falls-to-488]. 3. **Market Context**: - Amazon is actively clearing stock of the M4 MacBook Air, offering prices that are **$150** lower than those at the Apple Store [https://gizmodo.com/amid-competition-amazon-is-clearing-2025-macbook-air-m4-stock-at-an-all-time-low-2000608613]. - The price drops are part of a broader trend as retailers compete to attract customers ahead of the WWDC event, where new products and updates are expected to be announced. ### Supporting Evidence of Price Reductions - **MacBook Air M4 Pricing**: - 13-inch model: **$837.19** (up to **$260 off**) [https://www.macrumors.com/2025/06/02/m4-macbook-air-on-amazon]. - 15-inch model: **$1,049** (down **$150**) [https://www.tomsguide.com/computing/macbooks/i-cant-believe-the-15-inch-m4-macbook-air-is-this-cheap-get-usd150-off-in-huge-post-memorial-day-saving]. - **Mac Mini Pricing**: - Standard model: **$488** (record low) [https://appleinsider.com/articles/25/05/29/steeper-price-drop-apples-m4-mac-mini-falls-to-488]. - Discounts on upgraded models: up to **$200 off** [https://appleinsider.com/articles/25/05/29/steeper-price-drop-apples-m4-mac-mini-falls-to-488]. ### Conclusion: Strategic Timing for Consumers In summary, **the current price reductions on Apple's M4 MacBook Air and Mac Mini present a strategic opportunity for consumers** looking to purchase new devices. With discounts reaching up to **$260** for the MacBook Air and **$200** for the Mac Mini, buyers can take advantage of these offers before the anticipated announcements at WWDC 2025. 1. **MacBook Air M4**: Significant price drops make it an attractive buy. 2. **Mac Mini**: Record low prices encourage purchases. 3. **Market Dynamics**: Retail competition drives prices down ahead of new product launches. These factors combined suggest that now is an ideal time for consumers to consider upgrading their Apple devices [https://www.financialexpress.com/life/technology-macbook-air-m4-13-inch-2025-price-drops-ahead-of-next-apple-wwdc-2025-event-check-where-to-grab-this-deal-3866886].