### Hailey Bieber's Rhode Beauty Brand Achieves Billion-Dollar Valuation Through e.l.f. Acquisition Hailey Bieber, a prominent model and influencer, has made headlines with the sale of her beauty brand, Rhode, to e.l.f. Beauty for a staggering $1 billion. This deal marks a significant milestone not only for Bieber, who is now on the path to billionaire status, but also for e.l.f. Beauty, which is expected to benefit from Rhode's rapid growth and popularity in the beauty industry. Launched just three years ago, Rhode has quickly established itself as a key player in the skincare market, generating impressive sales figures and attracting a loyal customer base. The acquisition is seen as a strategic move for e.l.f. Beauty, enhancing its portfolio and market presence in the competitive cosmetics landscape [https://www.msnbc.com/opinion/msnbc-opinion/hailey-biebers-1-billion-sale-rhode-elf-bigger-makeup-rcna210076][https://www.news24.com/life/lifestyle-trends/hailey-biebers-rhode-rockets-to-billion-dollar-stardom-thanks-to-elf-beauty-partnership-20250530-1089]. ### Breakdown of the Acquisition and Its Implications 1. **Details of the Deal**: - e.l.f. Beauty has acquired Rhode for **$800 million in cash and stock upfront**, with an additional **$200 million contingent on future performance** over the next three years [https://www.nytimes.com/2025/05/29/style/hailey-bieber-rhode-elf-beauty.html][https://www.financialexpress.com/life/entertainment-hailey-bieber-net-worth-rhode-owner-joins-billionaire-ranks-as-e-lf-beauty-acquires-the-beauty-brand-3861542]. - Hailey Bieber will continue her involvement as **chief creative officer** and head of innovation, ensuring her vision remains integral to the brand's future [https://www.mirror.co.uk/3am/us-celebrity-news/hailey-bieber-sells-beauty-brand-35303584][https://www.ndtv.com/lifestyle/e-l-f-cosmetics-acquires-hailey-biebers-rhode-for-1-billion-dollars-8535388]. 2. **Market Impact**: - Following the announcement, e.l.f. Beauty's shares surged nearly **25%**, reflecting investor confidence in the acquisition and its potential to drive growth [https://www.cnbc.com/2025/05/29/analysts-are-bullish-on-elf-beauty-after-takeover-of-hailey-biebers-rhode.html]. - Rhode's sales reached **$212 million** in its last fiscal year, showcasing its rapid ascent in the beauty market [https://edition.cnn.com/2025/05/29/business/video/why-elf-is-buying-rhode-hailey-bieber-digvid]. 3. **Bieber's Financial Milestone**: - With this deal, Hailey Bieber joins the ranks of billionaires, surpassing her husband Justin Bieber's net worth, which has been affected by various financial challenges [https://www.benzinga.com/analyst-ratings/analyst-color/25/05/45677382/elf-beauty-buys-hailey-biebers-brand-rhode-for-1-billion-now-shes-richer-than-husband-justin-bieber]. ### Summary of Key Findings - **Acquisition Overview**: e.l.f. Beauty's acquisition of Rhode for **$1 billion** is a landmark deal that positions both companies for future success in the beauty industry. - **Strategic Roles**: Hailey Bieber's ongoing role as chief creative officer will help maintain the brand's identity and innovation. - **Market Response**: The positive market reaction, evidenced by a **25% increase in e.l.f. shares**, indicates strong investor confidence in the growth potential of Rhode under e.l.f.'s umbrella. - **Billionaire Status**: This deal not only elevates Rhode's market presence but also marks a significant personal achievement for Hailey Bieber, solidifying her status as a billionaire in the beauty industry. In conclusion, the acquisition of Rhode by e.l.f. Beauty is a pivotal moment that underscores the growing influence of celebrity brands in the cosmetics market, while also highlighting Hailey Bieber's remarkable entrepreneurial journey [https://www.apnews.com/article/hailey-bieber-rhode-elf-beauty-cosmetics-e50afe56cd3d7e6caa004bcc7eeb420b][https://www.latimes.com/b2b/consumer-goods-retail/story/2025-05-29/e-l-f-beauty-to-acquire-rhode-1-billion-deal].