### Apple’s Vision Pro: A Shift Towards Affordable and Lightweight AR/VR Solutions Apple is reportedly making significant strides in the development of its Vision Pro headset lineup, focusing on creating lighter and more affordable versions. This shift comes in response to the lukewarm reception of the original Vision Pro, which was criticized for its high price and comfort issues. The company is also prioritizing augmented reality (AR) glasses, indicating a broader strategy to dominate the spatial computing market. Recent leaks and reports suggest that Apple is working on two new models: one that is a lighter, cheaper version of the Vision Pro and another that will enhance enterprise applications by connecting to Mac devices. ### Breakdown of Apple's Vision Pro Developments 1. **New Models in Development** - Apple is developing two new versions of the Vision Pro headset, with a particular focus on a lighter and more affordable model [https://www.indiatoday.in/technology/news/story/apple-is-reportedly-working-on-lighter-and-cheaper-version-of-vision-pro-2708566-2025-04-14]. - The second model aims to improve enterprise functionalities, such as medical imaging and flight simulation [https://www.business-standard.com/technology/tech-news/apple-s-vision-lineup-to-soon-include-ar-glasses-lighter-headsets-report-125041400255_1.html]. 2. **Tim Cook's Vision for AR Glasses** - Tim Cook has emphasized the importance of AR glasses in Apple's future, suggesting that they are a top priority for the company [https://www.techrepublic.com/article/news-apple-ar-glasses-vision-pro]. - The AR glasses are expected to be designed for all-day use, indicating a shift towards more practical applications of AR technology [https://www.tomsguide.com/computing/vr-ar/lighter-and-cheaper-apple-vision-pro-2-sounds-like-a-headset-youll-actually-buy-but-heres-why-you-shouldnt]. 3. **Market Response and Strategy** - The original Vision Pro, priced at $3,500, did not meet sales expectations, prompting Apple to rethink its strategy [https://www.macdailynews.com/2025/04/14/apple-preps-two-new-vision-pro-headsets]. - The new models are seen as a response to competition, particularly from Meta's mixed reality products [https://www.techtimes.com/articles/309982/20250413/apple-vision-pro-2-reportedly-coming-along-cheaper-version-tim-cook-wants-beat-meta.htm]. ### Supporting Evidence and Data - **Product Features and Expectations** - The new Vision Pro models are expected to feature a sleek design and improved specifications, including a potential M5 chip for enhanced performance [https://www.analyticsinsight.net/photo/apple-vision-pro-2-all-the-leaks-and-rumors-that-grabbed-headlines]. - Reports indicate that the lighter version will address comfort issues that plagued the original model, making it more appealing to consumers [https://www.phonearena.com/ar-vr/news/cheaper-lighter-apple-vision-pro-successor-happening_id169425]. - **Market Trends** - The demand for AR and VR technologies is growing, with companies like Apple and Meta competing for market share. Apple's focus on affordability and usability could position it favorably in this evolving landscape [https://www.forbes.com/sites/davidphelan/2025/04/13/apple-working-on-smart-glasses-to-beat-ray-ban-meta-new-report-claims]. ### Conclusion: A Strategic Pivot for Apple’s Vision Pro In summary, **Apple is strategically pivoting its Vision Pro lineup to include lighter and more affordable models**, addressing previous criticisms while also focusing on AR glasses for broader applications. This approach not only aims to enhance user experience but also positions Apple to compete more effectively in the growing AR/VR market. 1. **New Models**: Two new Vision Pro headsets are in development, focusing on affordability and enterprise applications. 2. **AR Glasses Priority**: Tim Cook emphasizes the importance of AR glasses, indicating a shift in Apple's focus. 3. **Market Strategy**: The response to the original Vision Pro's sales performance reflects a strategic adjustment to meet consumer demands and competitive pressures. By addressing comfort and price, Apple hopes to capture a larger share of the AR/VR market and redefine its product offerings in this space [https://www.digit.in/news/general/apple-is-working-on-affordable-vision-pro-headset-and-meta-ray-ban-like-glasses.html].