### Volkswagen's ID. EVERY1: A New Era for Affordable Electric Vehicles Volkswagen has unveiled its ID. EVERY1 concept car, marking a significant step towards making electric vehicles (EVs) more accessible to the masses. Set to enter production in 2027, this model aims to cater to budget-conscious consumers, with a projected price of around €20,000. The ID. EVERY1 is designed to compete in a market increasingly dominated by cheaper alternatives from Chinese manufacturers and other rivals, reflecting Volkswagen's commitment to transforming the electric vehicle landscape in Europe [https://www.digitaltrends.com/cars/volkswagen-id-every1][https://www.bloomberg.com/news/articles/2025-03-05/vw-unveils-budget-ev-to-win-over-europe-s-squeezed-consumers]. ### Structure of the ID. EVERY1 Overview 1. **Concept and Production Timeline** - The ID. EVERY1 is a concept car that will go into production in 2027, targeting the entry-level EV market. - It is positioned as an affordable option, with a target price of approximately €20,000 [https://www.notebookcheck.net/VW-unveils-EUR20-000-e-car-ID-Every1-promises-70-kW-and-at-least-250-km-of-range.973410.0.html]. 2. **Specifications and Features** - The vehicle is expected to deliver 70 kW of power and a minimum range of 250 km (approximately 155 miles) on a single charge [https://www.motor1.com/news/752527/volkswagen-id-every1-concept-debut]. - It will incorporate modern features and technology, including Rivian's zonal software architecture, making it one of the first Volkswagen models to do so [https://www.automotiveworld.com/news/volkswagen-unveils-its-take-on-affordable-evs-the-id-every1]. 3. **Market Positioning and Strategy** - Volkswagen aims to position the ID. EVERY1 as a "car for the masses," reminiscent of its iconic Beetle, which was designed for affordability and accessibility [https://www.bloomberg.com/news/articles/2025-03-05/vw-unveils-budget-ev-to-win-over-europe-s-squeezed-consumers]. - The company is responding to the growing demand for budget-friendly electric vehicles, particularly in Europe, where consumers are increasingly looking for economical options [https://www.geeky-gadgets.com/the-affordable-electric-future-volkswagen-id-every1-previewed]. ### Supporting Evidence and Data - **Price Point**: The ID. EVERY1 is expected to be priced around €20,000, making it one of the most affordable EVs in the market [https://www.notebookcheck.net/VW-unveils-EUR20-000-e-car-ID-Every1-promises-70-kW-and-at-least-250-km-of-range.973410.0.html]. - **Performance Metrics**: - Power Output: 70 kW - Range: At least 250 km (155 miles) [https://www.motor1.com/news/752527/volkswagen-id-every1-concept-debut]. - **Market Context**: The ID. EVERY1 is part of Volkswagen's strategy to regain competitiveness against cheaper EV offerings from Chinese brands [https://www.bloomberg.com/news/articles/2025-03-05/vw-unveils-budget-ev-to-win-over-europe-s-squeezed-consumers]. ### Conclusion: Volkswagen's Strategic Move Towards Affordable EVs In summary, **Volkswagen's ID. EVERY1 represents a pivotal shift in the automotive industry towards affordable electric mobility**. The key points include: 1. **Concept Launch**: The ID. EVERY1 is set to launch in 2027, targeting a price point of €20,000. 2. **Specifications**: It promises a power output of 70 kW and a range of at least 250 km. 3. **Market Strategy**: This model aims to attract budget-conscious consumers and compete effectively against rivals in the EV market. Volkswagen's commitment to making electric vehicles accessible to a broader audience could reshape the landscape of electric mobility in Europe and beyond [https://www.digitaltrends.com/cars/volkswagen-id-every1][https://www.bloomberg.com/news/articles/2025-03-05/vw-unveils-budget-ev-to-win-over-europe-s-squeezed-consumers].