In the modern era, it is increasingly common for athletes to pursue opportunities outside of their sport. Josh Allen, quarterback for the Buffalo Bills, is the latest athlete to sign a deal with an entertainment company. This deal will allow Allen to develop content in the entertainment industry. - Josh Allen, the Buffalo Bills' quarterback and reigning NFL MVP, has signed a deal with Skydance Sports. - The agreement will see Allen creating scripted, unscripted, and branded content with the company. - Jason Reed, head of Skydance Sports, expressed excitement about partnering with Allen, citing his talent, vision, and creativity. - The move is similar to Peyton Manning's creation of Omaha Productions after his retirement from the NFL.