Branding is the process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Meghan Markle, the Duchess of Sussex, initially launched her lifestyle brand as 'American Riviera Orchard'. However, due to trademark issues, she has now rebranded the company. - Meghan Markle's lifestyle brand, previously named 'American Riviera Orchard', has been renamed 'As Ever'. - The rebrand follows a rejected trademark application for 'American Riviera Orchard' last March. - The 'As Ever' brand launch includes a partnership with Netflix. - A photo of Meghan Markle holding hands with her daughter Lilibet is featured on the new 'As Ever' website. - Instagram handles related to 'As Ever' were quickly claimed after the rebrand announcement.