### Meghan Markle Launches Lifestyle Brand 'As Ever' Amidst Controversy and New Netflix Show Meghan Markle, the Duchess of Sussex, has officially launched her lifestyle brand, As Ever, coinciding with the premiere of her new Netflix show, *With Love, Meghan*. The brand features a range of products inspired by her life, including herbal teas, shortbread cookies, and flower sprinkles, which are also showcased in her show. This launch follows a tumultuous rebranding process from her previous venture, American Riviera Orchard, which faced legal challenges and public scrutiny. The brand aims to reflect Markle's personal style and experiences, particularly her time in England and her life in Montecito, California. ### Structure of the News Event 1. **Brand Launch and Product Offerings** - Meghan Markle unveiled her lifestyle brand, As Ever, featuring products like herbal teas, shortbread cookies, and flower sprinkles [https://nypost.com/2025/03/04/entertainment/meghan-markle-reveals-first-line-of-as-ever-brand-products]. - The brand's launch coincided with the release of her Netflix show, *With Love, Meghan*, which focuses on cooking, gardening, and hosting tips [https://www.independent.co.uk/extras/indybest/house-garden/meghan-markle-as-ever-b2709268.html]. 2. **Rebranding Challenges** - The transition from American Riviera Orchard to As Ever was prompted by legal issues and public backlash regarding the original brand name [https://www.mirror.co.uk/news/royals/brand-same-name-meghan-markle-34750682]. - Markle faced criticism for the rebranding process, including accusations of copying a logo from a Spanish coat of arms [https://www.express.co.uk/news/royal/2017443/meghan-markle-insider-breaks-silence-brand-logo]. 3. **Public and Media Reception** - The launch has received mixed reactions, with some praising her entrepreneurial spirit while others criticize the brand's execution and timing [https://www.express.co.uk/news/royal/2018335/meghan-markle-brand-launch-latest]. - Markle's comments about her time in England during the brand promotion have also drawn attention, highlighting her connection to her roots [https://www.mirror.co.uk/3am/us-celebrity-news/meghan-markle-makes-rare-comment-34803003]. ### Supporting Evidence and Data - **Product Lineup**: The initial offerings from As Ever include: - Herbal teas - Shortbread butter cookies - Raspberry preserves - Flower sprinkles [https://www.vanityfair.com/style/story/meghan-markle-releases-first-slate-of-as-ever-products]. - **Timeline of Events**: - March 4, 2025: Launch of As Ever and Netflix show premiere [https://www.express.co.uk/news/royal/2022573/meghan-markle-launches-lifestyle-brand-as-ever]. - February 2025: Announcement of rebranding from American Riviera Orchard to As Ever due to legal challenges [https://www.dailymail.co.uk/news/article-14420407/Meghan-Markle-gives-new-cryptic-insight-rebrand-shares-unseen-photos-handwritten-notes-painting-Harry-memory-lane.html]. ### Conclusion and Summary of Findings In summary, **Meghan Markle's launch of her lifestyle brand As Ever represents a significant step in her post-royal career, despite facing various challenges**. The brand's offerings reflect her personal experiences and lifestyle, aiming to resonate with a broad audience. However, the rebranding process has not been without its hurdles, including legal issues and public criticism. 1. **Brand Launch**: As Ever launched with a diverse product line, coinciding with her Netflix show. 2. **Rebranding Issues**: The transition from American Riviera Orchard faced legal and public scrutiny. 3. **Mixed Reception**: Public and media reactions have been varied, highlighting both support and criticism. Overall, Markle's journey with As Ever illustrates the complexities of building a brand in the public eye while navigating personal and professional challenges [https://www.independent.co.uk/life-style/meghan-markle-as-ever-products-netflix-b2703716.html].